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Consumer Behavior

[WEBINAR] What the Future: Success – Canadian Edition
Consumer Behavior Webinar

[WEBINAR] What the Future: Success – Canadian Edition

Join us as we examine the signals of change emerging across generations and life stages, the forces accelerating them, and what they could mean over the next five to ten years.
Consumer Behavior Survey

Four in Five Canadians (80%) See the Internet as an Important Way for Older Canadians to Stay Connected

Ipsos Mobile App
Mobile Publication

AppLife

Applife is Ipsos proprietary app using mobile for qualitative research.
Ethnography Publication

Ethnography

Ethnography is a qualitative research technique, characterized by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
Data Analytics Publication

Science Centre

Advances in science and data let us better support clients in a world that is constantly changing. The Ipsos Science Centre is a world class Data Science team at the intersection of statistics and computer science that allows us to leverage existing and new information in innovative ways to improve the insights and actions of decision makers.
Consumer Behavior Survey

Missing the Target:
One in Three (31%) Canadians Sad to See Target Go

Canadians Split on Whether They Believe Target Could Have
Turned it Around (53%) or Not (47%)
Consumer Behavior Survey

Nearly Four in Five Canadians (78%) Say Enhanced Internet and Technology Skills Would Make Workers More Productive

Nearly four in five Canadians (78%) agree providing more skills in technology and the Internet could help Canadian workers be more productive, according to a new poll from Ipsos Reid and the .CA Community Investment Program.
Consumer Behavior Survey

Three-Quarters (76%) of Working Canadians State Serious Financial Implications For Family if Disability Keeps Them Out of Work for 3 Months

Only a Quarter (27%) Have Discussed Financial Implications of Disability with Family Members
Consumer Behavior Survey

Ontarians See Improvement in Local Economy
This Year over Last

Six in Ten (59%) Say Economy of their City or Town in Good Shape,
Up 6 Points from Last Year
Consumer Behavior Survey

One Third (33%) of Canadians With a Financial Plan Indicate Plan is `In Their Head'

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