Consumer Behavior

Ethnography is a qualitative research technique, characterized by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.

Advances in science and data let us better support clients in a world that is constantly changing. The Ipsos Science Centre is a world class Data Science team at the intersection of statistics and computer science that allows us to leverage existing and new information in innovative ways to improve the insights and actions of decision makers.

Canadians Split on Whether They Believe Target Could Have
Turned it Around (53%) or Not (47%)

Nearly four in five Canadians (78%) agree providing more skills in technology and the Internet could help Canadian workers be more productive, according to a new poll from Ipsos Reid and the .CA Community Investment Program.

Only a Quarter (27%) Have Discussed Financial Implications of Disability with Family Members

Six in Ten (59%) Say Economy of their City or Town in Good Shape,
Up 6 Points from Last Year

Mental Health, Poverty Top Causes Canadians Want Companies to Support

Ipsos Reid Analyzes Twenty Ways in Which Consumers Reinvent Themselves