Consumer Behavior


Ontarians See Improvement in Local Economy
This Year over Last

Six in Ten (59%) Say Economy of their City or Town in Good Shape,
Up 6 Points from Last Year

Canadian Brands Who Do `Good' Likely to Perform `Well'

Mental Health, Poverty Top Causes Canadians Want Companies to Support

From Makeovers to Taking Over: What Reinvention Means to Canadians

Ipsos Reid Analyzes Twenty Ways in Which Consumers Reinvent Themselves

Research Shows One Key to Market Relevancy is Brand Reinvention

Brands in Technology, Food & Beverage Categories Lead the Way in Staying Relevant

CSGA Collaborates with Ipsos Reid for Sporting Goods Insights

New Partnership to Provide Greater Value to CSGA Members

Three in Ten (27%) Pre-Retired Canadians Expect to be `Snowbirds' in Retirement, Although Fewer (16%) Retirees Acknowledge Flocking South for Winter

Two in Five (36%) Canadians Nearing Retirement Have Not Talked to Their Spouse or Partner About How They'll Spend Their Retirement Time

Celebrities In the Media: No Journalism Here Just Click Bait

Fuelled By Media Trawling For Site Ad Revenue