Consumer Behavior


Latest Wave of Ipsos Study Reveals Mobile Device Brands Canadian Consumers are Considering in 2012

BlackBerry, Apple and Kobo Vie for their Share of the Pie in Canada's Hot Mobile Device Market

Retiring Boomer Business Owners Set
Financial Example for Canadians, More Confident in Savings and Timing of Retirement

But Both Retiring Boomer Business Owners and Average Canadians Agree They'll Need More Money than Before to
Live Comfortably in Retirement

Majority of Canadians Say Buy Now,
Don't Wait to Purchase a Home

But Purchase Intentions Soften, Fewer Say It's a Buyer's Market

Canadian Teens Increasingly Paying for Music Downloads

Despite Moral Ambiguity Over Use of Peer-To-Peer Sites, 76% Use Fee-Based Download
Websites

Canadian Consumer Confidence Falls Again, Now Lower than in 2011 and 2010

Only a Third of Canadians (32%) Think that the National Economy Will Improve this Year

Generation Gap Over Financial Planning

Six In Ten Boomers (59%) Have A Financial Plan In Place Compared To Only Four In Ten (40%) Younger Canadians

Fewer Canadians Overspent This Christmas,
But Those that Did Overspent More

Those That Overspent Did so by $467 on Average,
Up 9% from Last Year

Growing Number of Young Canadians Have RRSPs, as Saving for Retirement Moves Up the List of Priorities

One in Three (35%) Young Adults Who Intend to Contribute to an RRSP Will Increase Their Contribution This Year over Last