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Consumer Behavior

FIFA World Cup 2026: A Tournament of Passion, Participation—and Price Sensitivity
Consumer Behavior Publication

FIFA World Cup 2026: A Tournament of Passion, Participation—and Price Sensitivity

Our analysis revealed that engagement was driven less by stadium attendance and more by a desire for shared experiences, national pride, and value.
Consumer Behavior Survey

Retired Canadians, On Average, Live On 62% of Their Old Working Wage

Six in Ten (62%) Retirees with a Financial Advisor Saved Enough for Retirement Compared to Four in Ten (38%) That Don't Have an Advisor
Consumer Behavior Survey

Over Half (55%) of Online Canadians Use Their Mobile Device to Comparison Shop While In-Store

New Ipsos Study Reveals are Increasingly Comfortable With Making Purchases on Their Mobile Device
Consumer Behavior Survey

Almost Half (45%) of Canadians Consider Themselves Loyal to Brands that Support Good Causes

Poverty, Environment and Children's Issues Top List as Most Important Causes
Consumer Behavior Survey

Most (58%) Ottawa LGBT Seniors Surveyed Said They Would do Everything They Could to Avoid Going into a Care Facility Because of Issues of Trust, Affordability and Fear of Discrimination

Consumer Behavior Survey

Three in Ten (29%) Canadians Say They've Never Created a
Budget for Themselves or their Household

Two in Three (66%) Confess they have Financial Habits They Need to Work On; Three in Ten (27%) Feel Off Track to Achieving their Goals
Consumer Behavior Survey

Half (50%) of Canadians Expect the Canadian Economy to Grow Before the End of the Year, But See Growth as Modest

Slim Majority (52%) of Canadians are Optimistic about their Own Financial Future over the Next Five Years, More than are Optimistic (33%) about the Canadian Economy over Next 5 Years
Consumer Behavior Survey

Six in Ten (57%) Canadians Have thought About Starting their own Business, But Only 36% of Canadians who have Thought about it have actually Started their own Business

No Capital, Need of Steady Income and Fear of Failure are Top three Barriers to Starting a Business
Consumer Behavior Survey

Money, Time, Fatigue and Commitments Leading Barriers
Preventing Canadians from Going to the Gym

Personal Goal/Life Choice and a Workout Buddy are Primary Motivators
Consumer Behavior Survey

Three in Ten (29%) Small Business Owners Have Dealt with Legal Disputes in the Last Three Years

One in Ten (12%) SBOs say they know another Business Owner who has Lost their Business due to Expenses from a Legal Dispute
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