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Consumer Behavior

Beyond Information: How Canadians build confidence in uncertain times
Consumer Behavior Event

Beyond Information: How Canadians build confidence in uncertain times

Join Ipsos’ Sanyam Sethi to hear how today’s broader dynamics influence confidence across society, including Canada’s food system.
Consumer Behavior Survey

Retired Canadians, On Average, Live On 62% of Their Old Working Wage

Six in Ten (62%) Retirees with a Financial Advisor Saved Enough for Retirement Compared to Four in Ten (38%) That Don't Have an Advisor
Consumer Behavior Survey

Over Half (55%) of Online Canadians Use Their Mobile Device to Comparison Shop While In-Store

New Ipsos Study Reveals are Increasingly Comfortable With Making Purchases on Their Mobile Device
Consumer Behavior Survey

Almost Half (45%) of Canadians Consider Themselves Loyal to Brands that Support Good Causes

Poverty, Environment and Children's Issues Top List as Most Important Causes
Consumer Behavior Survey

Most (58%) Ottawa LGBT Seniors Surveyed Said They Would do Everything They Could to Avoid Going into a Care Facility Because of Issues of Trust, Affordability and Fear of Discrimination

Consumer Behavior Survey

Three in Ten (29%) Canadians Say They've Never Created a
Budget for Themselves or their Household

Two in Three (66%) Confess they have Financial Habits They Need to Work On; Three in Ten (27%) Feel Off Track to Achieving their Goals
Consumer Behavior Survey

Half (50%) of Canadians Expect the Canadian Economy to Grow Before the End of the Year, But See Growth as Modest

Slim Majority (52%) of Canadians are Optimistic about their Own Financial Future over the Next Five Years, More than are Optimistic (33%) about the Canadian Economy over Next 5 Years
Consumer Behavior Survey

Six in Ten (57%) Canadians Have thought About Starting their own Business, But Only 36% of Canadians who have Thought about it have actually Started their own Business

No Capital, Need of Steady Income and Fear of Failure are Top three Barriers to Starting a Business
Consumer Behavior Survey

Money, Time, Fatigue and Commitments Leading Barriers
Preventing Canadians from Going to the Gym

Personal Goal/Life Choice and a Workout Buddy are Primary Motivators
Consumer Behavior Survey

Three in Ten (29%) Small Business Owners Have Dealt with Legal Disputes in the Last Three Years

One in Ten (12%) SBOs say they know another Business Owner who has Lost their Business due to Expenses from a Legal Dispute
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