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Consumer Behavior

[WEBINAR] The Consumption Audit: Consumer Truths Behind Changing Consumption
Food & Beverage Webinar

[WEBINAR] The Consumption Audit: Consumer Truths Behind Changing Consumption

Join Ipsos for an exclusive preview of Canada CHATS 2027, our 13th annual Consumption Habits and Attitudinal Trends Report, as we audit the beliefs, behaviours, and tensions shaping food and beverage consumption today.
Consumer Behavior Survey

Eight in Ten (83%) Canadians say 100th Anniversary of Battle of Vimy Ridge should be Key Celebration during Canada's 150th Birthday in 2017 (Up 9 Points since Last Year)

Only One in Ten (12%) can Identify Vimy Memorial from a Photo
Consumer Behavior Survey

Majority (58%) of Homeowners aged 55+ would need to
Renovate their Home to Allow them to Remain as they Age

Consumer Behavior Survey

Smoke Free Movies Report

Consumer Behavior Survey

Retired Canadians, On Average, Live On 62% of Their Old Working Wage

Six in Ten (62%) Retirees with a Financial Advisor Saved Enough for Retirement Compared to Four in Ten (38%) That Don't Have an Advisor
Consumer Behavior Survey

Over Half (55%) of Online Canadians Use Their Mobile Device to Comparison Shop While In-Store

New Ipsos Study Reveals are Increasingly Comfortable With Making Purchases on Their Mobile Device
Consumer Behavior Survey

Almost Half (45%) of Canadians Consider Themselves Loyal to Brands that Support Good Causes

Poverty, Environment and Children's Issues Top List as Most Important Causes
Consumer Behavior Survey

Most (58%) Ottawa LGBT Seniors Surveyed Said They Would do Everything They Could to Avoid Going into a Care Facility Because of Issues of Trust, Affordability and Fear of Discrimination

Consumer Behavior Survey

Three in Ten (29%) Canadians Say They've Never Created a
Budget for Themselves or their Household

Two in Three (66%) Confess they have Financial Habits They Need to Work On; Three in Ten (27%) Feel Off Track to Achieving their Goals
Consumer Behavior Survey

Half (50%) of Canadians Expect the Canadian Economy to Grow Before the End of the Year, But See Growth as Modest

Slim Majority (52%) of Canadians are Optimistic about their Own Financial Future over the Next Five Years, More than are Optimistic (33%) about the Canadian Economy over Next 5 Years
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