Consumer Behavior

Join Ipsos as we unveil how lotteries are using mystery shopping to unlock revenue hiding in plain sight, with high-performing retailers generating significantly more revenue per square foot through specific, measurable behaviours that any retailer can replicate.

Join Ipsos’ Sanyam Sethi to hear how today’s broader dynamics influence confidence across society, including Canada’s food system.

When it comes to Fast Fashion, Canadians fully recognize the tensions every time they make a purchase.

Hear the latest consumer insights, get a regulatory update, and enjoy a panel discussion with local coffee industry leaders driving innovation across the region.

82% of Canadians 55+ Are Cautious When They Receive An Unexpected Knock

Households are surviving structural change. Mistaking that survival for stability is a strategic error.

As artificial intelligence gets its own minister and the federal government turns to it for service efficiencies, Canadians have their worries.

Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness.

New findings from Ipsos suggest the "Buy Canadian" movement appears to be led predominantly by Baby Boomer Canadians, at least for now.