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Consumer Behavior

FIFA World Cup 2026: A Tournament of Passion, Participation—and Price Sensitivity
Consumer Behavior Publication

FIFA World Cup 2026: A Tournament of Passion, Participation—and Price Sensitivity

Our analysis revealed that engagement was driven less by stadium attendance and more by a desire for shared experiences, national pride, and value.
Consumer Behavior Survey

URBAN CANADIAN HOME BUYERS SURVEY

URBAN CANADIAN HOME BUYERS SURVEY
Consumer Behavior Survey

CANADIAN INVESTORS SUFFERED LOSSES DURING STOCK MARKET STUMBLE

CANADIAN INVESTORS SUFFERED LOSSES DURING STOCK MARKET STUMBLE
Consumer Behavior Survey

CANADIANS NOT ALREADY SELF-EMPLOYED INTERESTED IN RUNNING THEIR OWN BUSINESS

CANADIANS NOT ALREADY SELF-EMPLOYED INTERESTED IN RUNNING THEIR OWN BUSINESS
Consumer Behavior Survey

Six in Ten Canadians Believe That Younger Generations Will Be "Worse off" Financially Than Their Own

Four in Ten Believe They Are "Worse off" Than Their Parents and Majority Say, "It's Harder to Make Ends Meet" Today Than Five Years Ago
Consumer Behavior Survey

Two in Five (40%) Cite "Value of Canadian Dollar" as Reason for Vacationing Domestically

Consumer Behavior Survey

Citizens' Ratings of Quality of Life and Hope for the Future Across 29 Countries

Consumer Behavior Survey

Economic Confidence Plummets during Dollar Tumble

Optimism about National Economy Falls a Drastic 17 Percent over Two Months as Dollar Vaults onto Public Agenda; Every Region Faces Significant Downturn in Confidence about National and Provincial Economic Optimism
Consumer Behavior Survey

Canadians' Choice of City to Live In

Consumer Behavior Survey

Canadian Consumers' Economic Outlook

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