Consumer Behavior


Ipsos Launches Mobile Package Solution Driven by Behavioral Science

Ipsos’ latest approach is 100% mobile capable, device agnostic and part of their suite of package testing solutions

Nearly Half (44%) of Canadians are Left with $200 or Less After Paying their Monthly Bills and Debt

Six in Ten (60%) Rate Their Personal Debt Situation as Less Than Good

Reader's Digest Most Trusted Brands in Canada Revealed for 2017

Nine in Ten Canadians (93%) Say They Tend to Buy from Companies They Trust More

Six in Ten (59%) Torontonians Oppose Higher Land Transfer Tax to Help Balance Toronto City Budget

Majority (67%) Support Larger Rebate on LTT for First-Time Buyers

Ontario Real Estate Outlook Remains Strong Heading into Winter Season

Home Ownership Index Edges up 2 points to All-Time High,
Driven by Perceived Market Gains within the Last Year

Nearly One in Four (23%) Canadians Believe Syrian Refugee Crisis Will Be Biggest Humanitarian Challenge in 2017

Two in Three (65%) Would Like to Buy a Holiday Gift for a Child Living in Refugee Camps

Nearly Six in Ten (58%) Canadians Are Not Confident They Will Take a Winter Vacation This Year

Vacation Deficit is at 17%: Two in Ten of Those for Whom an Annual Vacation is Important Aren't Confident They'll Take One Next Year

Most Canadians Expect Companies to Support Causes and Make a Profit

New Ipsos Study Reveals How Canadians Feel Toward Cause Marketing

Four in Ten (41%) Albertans Plan to Reduce Their Holiday Gift Spending This Year as Most (84%) Say Economic Downturn is to Blame

Only One in Three (31%) Albertans Will Travel this Holiday Season; Majority (58%) of Those That Won't Blame Economy