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Consumer Behavior

Seven in 10 Consumers Require Creator Authenticity Before Hitting 'Follow'
Society Survey

Seven in 10 Consumers Require Creator Authenticity Before Hitting 'Follow'

Authenticity is the Entry Point, But Engagement and Identity Drive Impact
Autonomous World Webinar: How It Will Impact Your Industry
Consumer Behavior Publication

Autonomous World Webinar: How It Will Impact Your Industry

View this on demand webinar to hear exclusive research examining the far reaching impact self-driving cars will have on consumer behaviour.
Consumer Behavior Publication

How Super Mario can help you understand behavioral science

For anyone who wants to learn more about customer experience and behavioral science, video game legend Super Mario is a great metaphor.
Consumer Behavior Survey

Canadians Increasingly Feeling Impact of Interest Rate Hike (Up 8 Points in Six Months)

Concern About Rising Interest Rates Drives Fears on Ability to Pay Debts (51%, +5 pts) and Bankruptcy (33%, +5 pts)
Financial Security Survey

Half (48%) of Millennials Place Home Ownership among Financial Priorities, but only 28% have put Money Towards it in Past Year

Millennials Prefer TFSAs (48%) to RRSPs (30%)
Package Testing Survey

Ipsos Launches Mobile Package Solution Driven by Behavioral Science

Ipsos’ latest approach is 100% mobile capable, device agnostic and part of their suite of package testing solutions
Financial Security Survey

Nearly Half (44%) of Canadians are Left with $200 or Less After Paying their Monthly Bills and Debt

Six in Ten (60%) Rate Their Personal Debt Situation as Less Than Good
Consumer Behavior Survey

Reader's Digest Most Trusted Brands in Canada Revealed for 2017

Nine in Ten Canadians (93%) Say They Tend to Buy from Companies They Trust More
Consumer Behavior Survey

Six in Ten (59%) Torontonians Oppose Higher Land Transfer Tax to Help Balance Toronto City Budget

Majority (67%) Support Larger Rebate on LTT for First-Time Buyers
Consumer Behavior Survey

Ontario Real Estate Outlook Remains Strong Heading into Winter Season

Home Ownership Index Edges up 2 points to All-Time High,
Driven by Perceived Market Gains within the Last Year
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