Consumer Behavior


Consumer Behavior Publication

How Super Mario can help you understand behavioral science

For anyone who wants to learn more about customer experience and behavioral science, video game legend Super Mario is a great metaphor.

Canadians Increasingly Feeling Impact of Interest Rate Hike (Up 8 Points in Six Months)

Concern About Rising Interest Rates Drives Fears on Ability to Pay Debts (51%, +5 pts) and Bankruptcy (33%, +5 pts)

Ipsos Launches Mobile Package Solution Driven by Behavioral Science

Ipsos’ latest approach is 100% mobile capable, device agnostic and part of their suite of package testing solutions

Nearly Half (44%) of Canadians are Left with $200 or Less After Paying their Monthly Bills and Debt

Six in Ten (60%) Rate Their Personal Debt Situation as Less Than Good

Reader's Digest Most Trusted Brands in Canada Revealed for 2017

Nine in Ten Canadians (93%) Say They Tend to Buy from Companies They Trust More

Six in Ten (59%) Torontonians Oppose Higher Land Transfer Tax to Help Balance Toronto City Budget

Majority (67%) Support Larger Rebate on LTT for First-Time Buyers

Ontario Real Estate Outlook Remains Strong Heading into Winter Season

Home Ownership Index Edges up 2 points to All-Time High,
Driven by Perceived Market Gains within the Last Year

Nearly One in Four (23%) Canadians Believe Syrian Refugee Crisis Will Be Biggest Humanitarian Challenge in 2017

Two in Three (65%) Would Like to Buy a Holiday Gift for a Child Living in Refugee Camps