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Consumer Behavior

[WEBINAR] The Consumption Audit: Consumer Truths Behind Changing Consumption
Food & Beverage Webinar

[WEBINAR] The Consumption Audit: Consumer Truths Behind Changing Consumption

Join Ipsos for an exclusive preview of Canada CHATS 2027, our 13th annual Consumption Habits and Attitudinal Trends Report, as we audit the beliefs, behaviours, and tensions shaping food and beverage consumption today.
Make A Big Splash With Your Small Business
Customer Insights Publication

Make A Big Splash With Your Small Business

Jump in with both feet. View our on demand webinar featuring insights for small and niche retailers.
Behavioural Science Principles for Better Digital Advertising title slide
Advertising Publication

Behavioural Science Principles for Better Digital Advertising

Hear our experts discuss research-based insights that will help brands develop simpler, more impactful, and persuasive advertising.
Autonomous World Webinar: How It Will Impact Your Industry
Consumer Behavior Publication

Autonomous World Webinar: How It Will Impact Your Industry

View this on demand webinar to hear exclusive research examining the far reaching impact self-driving cars will have on consumer behaviour.
Consumer Behavior Publication

How Super Mario can help you understand behavioral science

For anyone who wants to learn more about customer experience and behavioral science, video game legend Super Mario is a great metaphor.
Consumer Behavior Survey

Canadians Increasingly Feeling Impact of Interest Rate Hike (Up 8 Points in Six Months)

Concern About Rising Interest Rates Drives Fears on Ability to Pay Debts (51%, +5 pts) and Bankruptcy (33%, +5 pts)
Financial Security Survey

Half (48%) of Millennials Place Home Ownership among Financial Priorities, but only 28% have put Money Towards it in Past Year

Millennials Prefer TFSAs (48%) to RRSPs (30%)
Package Testing Survey

Ipsos Launches Mobile Package Solution Driven by Behavioral Science

Ipsos’ latest approach is 100% mobile capable, device agnostic and part of their suite of package testing solutions
Financial Security Survey

Nearly Half (44%) of Canadians are Left with $200 or Less After Paying their Monthly Bills and Debt

Six in Ten (60%) Rate Their Personal Debt Situation as Less Than Good
Consumer Behavior Survey

Reader's Digest Most Trusted Brands in Canada Revealed for 2017

Nine in Ten Canadians (93%) Say They Tend to Buy from Companies They Trust More
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