Consumer Behavior

Expectations About Interest Rates and Job Security Fuel Robust Consumer Economic Confidence
Three-Quarters (74%) Say Overall State of Canadian Economy is "Good," Fears of Interest Rate Increase Drop, Job Anxiety Near Record Lows (20%)
Ipsos-Reid Canadian Economic Confidence Index Jumps 14 Points to Highest Level of 113.71 Since August 2002

.

Just Under One-Third (31%) Of Canadians Are Concerned About Managing Their Current Debt Load
However, Four-In-Ten (42%) Are Optimistic That Their Own Financial Situation Will Improve In The Upcoming Year

.

Canadians and Real Estate Bidding Wars

90% Of Calgarians Agree That Advertising Helps Businesses Grow But 52% Say Advertising is Out of Touch With Who They Are

Calgarians Are Divided Over Whether TV Ads Are "Getting Better" (26%) Or "Getting Worse" (28%)

Pollsters (57%) Beat Advertisers (32%) When Competing For 5 Minutes of Calgarians' Time

One in Four (24%) Have Heard Of The Annual Ad Rodeo Awards Show

.

One in Twenty (5%) Share Their Home with Parents/In-laws, While 12% Expect to in the Future

If Parents Move In, Family and Friends (37%) and Being Close to Medical Services (32%) Most Important External Factors in Homes, While No Stairs (51%) Viewed as Most Important Internal Feature of Homes

Half (47%) Say Likely to Sell Home When They Get Older, While 14% Say they are Likely to Move In with Their Children

Number of Canadians Very Likely (13%) to Purchase a Home Within Two Years Consistent with 2001 (13%) and 2002 (12%) Findings

86% Believe Purchasing House/Condominium a Good Investment

Four in Ten (38%) Potential Home Purchasers Expect to Buy a New Home, while 60% Say Likely to Purchase a Resale