Consumer Behavior

Expectations About Interest Rates, Home Purchase Intentions, Job Security, and Personal Economic Forecasting Fuel Continued Robust Consumer Economic Confidence
Three-Quarters (73%) Say Overall State of Canadian Economy is "Good," One-Third (32%) Think it will Improve
Ipsos-Reid Canadian Economic Confidence Index Jumps Another 3 Points to Highest Level of 116.88 Since August 2002

One-Half (50%) Of Canadians Using Debit and Credit Cards Are Concerned About Debit Card Information Being Intercepted. And One-half (52%) Are Concerned About Credit Card Information Intercepts

Expectations About Interest Rates and Job Security Fuel Robust Consumer Economic Confidence
Three-Quarters (74%) Say Overall State of Canadian Economy is "Good," Fears of Interest Rate Increase Drop, Job Anxiety Near Record Lows (20%)
Ipsos-Reid Canadian Economic Confidence Index Jumps 14 Points to Highest Level of 113.71 Since August 2002

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Just Under One-Third (31%) Of Canadians Are Concerned About Managing Their Current Debt Load
However, Four-In-Ten (42%) Are Optimistic That Their Own Financial Situation Will Improve In The Upcoming Year

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Canadians and Real Estate Bidding Wars

90% Of Calgarians Agree That Advertising Helps Businesses Grow But 52% Say Advertising is Out of Touch With Who They Are

Calgarians Are Divided Over Whether TV Ads Are "Getting Better" (26%) Or "Getting Worse" (28%)

Pollsters (57%) Beat Advertisers (32%) When Competing For 5 Minutes of Calgarians' Time

One in Four (24%) Have Heard Of The Annual Ad Rodeo Awards Show

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