Consumers

Revisit our on demand webinar to hear new research insights exploring challenges faced by Canada’s foodservice industry, and tips to empower forward looking strategies.

We share a three-part strategy to help marketers manage their inflation sensitive innovation pipeline.

Join Ipsos’ Asad Amin for a complimentary webinar for research insights to empower your 2022 Foodservice strategies.

Join Ipsos’ Asad Amin for a complimentary webinar for research insights to empower your 2022 Foodservice strategies.

Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising.

Social intelligence requires more data than mainstream social media sites; user generated data help brands get a complete, accurate picture of consumers.

Advances in machine learning and data science techniques have made social data more valuable and actionable for marketers and insights pros.

There are some bright spots, but clouds are moving in.

Ipsos’ new reading on consumer confidence around the world finds that the war in Ukraine has tempered optimism brought upon by the lifting of COVID-control measures in many parts of the world.