Consumers

There are some bright spots, but clouds are moving in.

Ipsos’ new reading on consumer confidence around the world finds that the war in Ukraine has tempered optimism brought upon by the lifting of COVID-control measures in many parts of the world.

Read on to learn how digital excellence presents an opportunity for financial institutions to create strong emotional bonds with customers.

A new framework for understanding consumers’ propensity to switch

Revisit our on demand webinar featuring Ipsos research exploring current consumer perceptions of gender bias in marketing and advertising.

Hear from Women Executives to learn how their Marketing & Advertising are driving change and helping to break gender bias.

Hear directly from the CMOs of Canada’s most influential brands of 2021.

While Google is everyone’s Most Influential Brand in Canada, this year’s report identifies some differences across generations.

We share examples of brands launching programs that involve customers returning in-store, while doing good for the environment and local community.