Consumers

Consumer Confidence in Canada is holding up relatively well, despite inflation hitting decades-old highs.

Ipsos online communities offer the unique ability to move seamlessly between qual and quant research - here's how we deliver authentic human context at scale.

Integrating retail into consumers’ everyday lives

Expectations and investment sentiment continues to decline

Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and AI-enabled Consumer Intelligence and tech-enabled product innovations.

Listen in as Ipsos Synthesio’s Allen Bonde is joined by Forrester’s Brandon Purcell to discuss the state of AICI, and how the worlds of customer analytics and AI are colliding at an increasing pace.

Connected CPG is tech-enabled CPG innovations with enhanced experience or business models, that aim to create a deeper connection with consumers.

Data hybridization brings together structured and unstructured data to help brands gain market advantage.

Ipsos is one of the winners of the 2022 MSPA Americas Shoppers’ Choice Awards