Consumers


Your Next Car Might Drive Better Than You: The Perception of AI in Automobiles

Are we ready for AI to take the wheel? Discover global consumer perceptions of AI in automobiles, self-driving car trust, and insights from the 2026 Ipsos Global Mobility Report.
Consumers Webinar

[WEBINAR] TOAST 2026: Under Pressure - Fewer, Fragmented, Fought-For

Join us for a fresh perspective on where future growth may come from and where traditional approaches are increasingly under pressure.
Society Survey

Seven in 10 Consumers Require Creator Authenticity Before Hitting 'Follow'

Authenticity is the Entry Point, But Engagement and Identity Drive Impact
Consumers Events replay

[WEBINAR] KEYS: The Frontiers of Brand Trust

Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.
Food & Beverage Publication

Food for Thought: Recent shifts identify new opportunities

Ipsos explores daily tracking data of individual consumers’ eating and drinking habits, attitudes and item choices both at home and away from home.
Consumers Publication

The Death of Car Ownership?

The data says not yet. But the cracks are real — and they point to where the future is heading.
Consumers Publication

Canada’s Most Influential Brands of 2025 Share Insights

[VIDEO INTERVIEWS] Hear directly from the CMOs of Canada’s most influential brands of 2025.
Consumers Publication

What the Future: Family

Explore how the foundations of family life in Canada are being fundamentally reshaped — and what that means for the brands, businesses, and systems built around older assumptions.
Brands Publication

The Excess Factor

Here's how small brands can leverage equity to challenge leaders.