Consumers

Read on to learn how digital excellence presents an opportunity for financial institutions to create strong emotional bonds with customers.

A new framework for understanding consumers’ propensity to switch

Revisit our on demand webinar featuring Ipsos research exploring current consumer perceptions of gender bias in marketing and advertising.

Hear from Women Executives to learn how their Marketing & Advertising are driving change and helping to break gender bias.

Hear directly from the CMOs of Canada’s most influential brands of 2021.

While Google is everyone’s Most Influential Brand in Canada, this year’s report identifies some differences across generations.

We share examples of brands launching programs that involve customers returning in-store, while doing good for the environment and local community.

The clinical management of cancer patients has undergone a remarkable evolution in the last 15 years, with the concept of personalized medicine now well-entrenched in the treatment paradigm.

Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.