Consumers

Sentiment in most countries is unchanged from last month despite Omicron.

Revisit our on demand webinar to hear insights mined from this year’s edition of our annual Canadian consumption habits and attitudinal trends report.

Ipsos has identified six drivers of customer experience, only three of which relate to convenience. The other three are enjoyment, belonging, and status.

Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.

In 30-country survey, two-thirds say they now pay more for transportation, food and drink, and utilities than they did six months ago.

Getting an accurate and complete answer to the question of who you compete with is critical.

You are invited to join Ipsos, Globe Media Group, Publicis, ACA, and CMDC for the release of the 2021 Ipsos Most Influential Brands study.

We share everything you need to know to get started with social listening: what it is, what you can expect from social listening software, and how you can use it to achieve your business goals.

Cancer and cardiovascular (CV) disease kill more people every year than any other illness, including Covid-19.