In a market shaped by endurance, the brands that thrive won't be the cheapest. They'll be the ones that understand how to help Canadians feel like they're successfully adapting, not just surviving.
Canadian telcos face a new reality: in the Endurance Economy, consumers aren’t just cutting costs, they’re demanding fairness, predictability, and trustworthy value.
Featuring Ipsos’ Gregory Jack and RBC’s Robert Hogue, expect to gain the essential insights to help you plan and make informed decisions in the year ahead.
