Economy

Your destination for research, insights, and analysis on the structural shift reshaping how Canadians navigate affordability, security, and the future.

Join us for a webinar presenting the framework and its implications, followed by a roundtable with our Customer Experience, Marketing Strategy, and Public Affairs experts on what this means for customers, brands, and public policy.

Canada’s Endurance Economy is structural, not cyclical. We are in it for the long haul, unless something extraordinary migrates our way. We see some positive signs in the data and in our conversations with energy leaders in Calgary.

Read our latest paper to discover how British Columbia offers an important lens into the Endurance Economy, and what this means for your brand.

There’s a shift in what matters most. In this commentary we guide you through what’s changed and how to respond.

Our latest Endurance Economy commentary explores the timing and target for the Canada Strong Fund.

Average Cash at Month-End Rises to $1000 , But More on Brink of Insolvency (43%, +2) Highlighting the Disparate Financial Experiences of Canadians

In a market shaped by endurance, the brands that thrive won't be the cheapest. They'll be the ones that understand how to help Canadians feel like they're successfully adapting, not just surviving.

54% own home, 63% seek more space despite cost issues