Economy

All Canadians are not enduring the same economy, and they are not on the same road to confidence. Read our latest Endurance Economy commentary.

Your destination for research, insights, and analysis on the structural shift reshaping how Canadians navigate affordability, security, and the future.

Canada is not moving through a typical recovery cycle. It is operating in a period of sustained constraint. The question for business leaders is: how prolonged adaptation is reshaping the market and whether current strategies are aligned to that reality.

Join us for a webinar presenting the framework and its implications, followed by a roundtable with our Customer Experience, Marketing Strategy, and Public Affairs experts on what this means for customers, brands, and public policy.

Canada’s Endurance Economy is structural, not cyclical. We are in it for the long haul, unless something extraordinary migrates our way. We see some positive signs in the data and in our conversations with energy leaders in Calgary.

Read our latest paper to discover how British Columbia offers an important lens into the Endurance Economy, and what this means for your brand.

There’s a shift in what matters most. In this commentary we guide you through what’s changed and how to respond.

Our latest Endurance Economy commentary explores the timing and target for the Canada Strong Fund.

Average Cash at Month-End Rises to $1000 , But More on Brink of Insolvency (43%, +2) Highlighting the Disparate Financial Experiences of Canadians