Economy

Your destination for research, insights, and analysis on the structural shift reshaping how Canadians navigate affordability, security, and the future.

Our latest Endurance Economy commentary explores the timing and target for the Canada Strong Fund.

Average Cash at Month-End Rises to $1000 , But More on Brink of Insolvency (43%, +2) Highlighting the Disparate Financial Experiences of Canadians

In a market shaped by endurance, the brands that thrive won't be the cheapest. They'll be the ones that understand how to help Canadians feel like they're successfully adapting, not just surviving.

54% own home, 63% seek more space despite cost issues

Canadian telcos face a new reality: in the Endurance Economy, consumers aren’t just cutting costs, they’re demanding fairness, predictability, and trustworthy value.

Read more about how the Endurance Economy fuels both Canadian unity and a new crisis of division.

Households are surviving structural change. Mistaking that survival for stability is a strategic error.

Featuring Ipsos’ Gregory Jack and RBC’s Robert Hogue, expect to gain the essential insights to help you plan and make informed decisions in the year ahead.