Economy

Customer Experience in an Endurance Economy
Customer Experience Publication

Customer Experience in an Endurance Economy

There’s a shift in what matters most. In this commentary we guide you through what’s changed and how to respond.
Economy Survey

Four in Ten Canadian Gift Givers Choose to Give a Gift Card When They Want to Provide Options (37%) or Aren't Sure What To Buy the Recipient (36%)

Biggest Frustrations When it Comes to Gift Cards Relate to Expiration (25%) and Activation Fees (20%)
Economy Survey

Four in Five (82%) Canadians Plan on Giving Gifts This Holiday Season; Anticipated Spending Amount on Gifts Consistent With Last Year, Spending on Other Holiday Expenses Expected to Decline

Average Canadian Expects to Spend $1,182 on Holiday Purchases; Savings (56%) and Credit Card (24%) Most Used Means for Financing Such Spending
Economy Survey

Although Half (46%) Always Budget Their Money, One-Quarter (24%) Don't Budget At All

More Canadians Don't Save or Invest For Retirement (44%) and Big Ticket Items (44%), While Four in Ten (42%) Parents Don't Save For Children's Education
Economy Survey

Only One-Third (32%) of Canadians Under 18 Say Their Parents Regularly Discuss Money and Finances with Them

Another Third (32%) Wish Their Parents Would Talk to Them About the Family Finances, While Two in Ten (21%) Say They Usually Have to Initiate Conversations About Money and Finances with Their Parents
Economy Survey

Seven in Ten (68%) Small Business Owners Plan to Make Some Form of Investment in Their Business Within the Next Two Years; New Equipment (35%) Top Planned Investment

Three in Ten (29%) Are Confident They Will Hire Part or Full-Time Employees Within the Next Year
Economy Survey

More Canadians (26%, +4 pts) Have No Personal Debt Compared to Last year, Although Those With Debt Are Less Comfortable (40%, -5 pts) and More Anxious (34%, +2pts) With Their Debt Level This Year

Despite This, Majority (58%) of Canadians Are Happy With Their Current Debt Situation
Economy Survey

Canadian Reward Card Holders Cite `Cost and Budget' (67%) and `Family and/or Friends' (49%) as Biggest Considerations for Planning a Vacation

Canadians Nearly Three Times More Likely to Book Trips Online By Themselves (56%) Than With a Travel Agent (19%)
Economy Survey

Investment Safety (44%) Most Important When Considering Buying GICs; Liquidity (65%) Least Important Consideration

Canadians Interested in GICs That Offer Yearly Interest Rate Increases (80%), Provide Regular Income (70%), and are Linked to the Stock Market (65%)
Economy Survey

More Canadians Believe Asia's Growing Economic Strength Represents an Opportunity (60%) for Canada than a Threat (40%)

But Majority (55%) Disagrees That Canadian Companies are Well Prepared to Compete against Asian Companies
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