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Food for Thought: Recent shifts identify new opportunities
Food & Beverage Publication

Food for Thought: Recent shifts identify new opportunities

Ipsos explores daily tracking data of individual consumers’ eating and drinking habits, attitudes and item choices both at home and away from home.
Market Research Survey

Only One Quarter (24%) of Albertans Believes Prentice Government Deserves Re-Election

But Majority (54%) Believes if he Loses, He Should Stay on as Party Leader, Including 81% of PC Voters Who Think He Should Stay
Market Research Survey

NDP (37%) Poised to Win over Split Wildrose (26%) and PCs (24%), But Half (48%) of Albertans say they could Change Their Vote before E-Day

Liberals (9%) and Alberta Party (3%) Trail
Market Research Survey

Despite Government's Assurances of Balanced Budget, Majority (59%) Prefers a Budget that Makes Investments in Jobs, Economy and Social Programs Even if It Runs a Deficit, Rather Than a Balanced Budget (41%)

Harper Bests Trudeau and Mulcair as Leader who can Create Best Budget for Canada, For the Middle Class, Average Taxpayers, and Families
Market Research Survey

One in Ten (8%) Women in Canada Has Worked in a "Sexually Exploitative" Work Environment

3% Have Been Sexually Assaulted at Work or by a Colleague;
2% Physically Assaulted
Market Research Survey

Majority (68%) of Female Sexual Assault Victims Were
Under 18 Years of Age at the Time

Perpetrators of Assault Against Youth Most Likely to be
Someone Victim Knew (38%) or Family Member (28%)
Market Research Survey

Eight in Ten (82%) Women who are Victims of Sexual Assault Didn't Report Incident(s) to Police

Those Who Told Police Say They Felt Devastated (39%), Abandoned (37%) and Distraught (37%) About the Outcome,
Compared to 22% Who Were Satisfied
Market Research Survey

Keeping a Steady Income a Source of Financial Stress for 45% of Canadians

One Quarter (25%) of Working Canadians Don't Feel Secure in their Job
Market Research Survey

Support for Airstrike Mission Against ISIS
Rises to 76% (up 12 points since start of mission);
Majority (83%) Believes it's a Combat Mission

Seven in Ten (69%) Support the Use of Canadian Forces on the Ground in a Combat Mission against ISIS in Iraq
Ipsos Mobile App
Mobile Publication

AppLife

Applife is Ipsos proprietary app using mobile for qualitative research.
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