Market Research


Only One Quarter (24%) of Albertans Believes Prentice Government Deserves Re-Election

But Majority (54%) Believes if he Loses, He Should Stay on as Party Leader, Including 81% of PC Voters Who Think He Should Stay

Despite Government's Assurances of Balanced Budget, Majority (59%) Prefers a Budget that Makes Investments in Jobs, Economy and Social Programs Even if It Runs a Deficit, Rather Than a Balanced Budget (41%)

Harper Bests Trudeau and Mulcair as Leader who can Create Best Budget for Canada, For the Middle Class, Average Taxpayers, and Families

One in Ten (8%) Women in Canada Has Worked in a "Sexually Exploitative" Work Environment

3% Have Been Sexually Assaulted at Work or by a Colleague;
2% Physically Assaulted

Majority (68%) of Female Sexual Assault Victims Were
Under 18 Years of Age at the Time

Perpetrators of Assault Against Youth Most Likely to be
Someone Victim Knew (38%) or Family Member (28%)

Eight in Ten (82%) Women who are Victims of Sexual Assault Didn't Report Incident(s) to Police

Those Who Told Police Say They Felt Devastated (39%), Abandoned (37%) and Distraught (37%) About the Outcome,
Compared to 22% Who Were Satisfied

Keeping a Steady Income a Source of Financial Stress for 45% of Canadians

One Quarter (25%) of Working Canadians Don't Feel Secure in their Job

Support for Airstrike Mission Against ISIS
Rises to 76% (up 12 points since start of mission);
Majority (83%) Believes it's a Combat Mission

Seven in Ten (69%) Support the Use of Canadian Forces on the Ground in a Combat Mission against ISIS in Iraq
Mobile Publication

AppLife

Applife is Ipsos proprietary app using mobile for qualitative research.