Media

Check out Lesson #1: Branding Better for More Wins More Often

Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.

[VIDEO INTERVIEWS] Hear directly from the CMOs of Canada’s most influential brands of 2022.

The full collection of white papers, reports, and podcasts from the Ipsos Knowledge Centre

Four takeaways from Synthesio social data about 2022 global Fashion Weeks.

Creativity is often celebrated as the fuel of effective advertising, but it has a problem.

With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change.

Declining Trust Continues to be Significant and Widespread

Discover creative levers that deliver in-market effects and provide guidance on when creative testing is most valuable.