Media


Consumers Publication

The Directory

The full collection of white papers, reports, and podcasts from the Ipsos Knowledge Centre
Media Publication

Fashion Weeks: Has K-Pop stolen the shows?

Four takeaways from Synthesio social data about 2022 global Fashion Weeks.
Advertising Publication

MISFITS: How creativity in advertising sparks brand growth

Creativity is often celebrated as the fuel of effective advertising, but it has a problem.
Ipsos Update Publication

Ipsos Update – August 2022

With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change.
Media Survey

Trust in News Media Drops to New Low

Declining Trust Continues to be Significant and Widespread
Media Publication

How to Stop Wasting Money on ‘Efficient’ Digital Advertising

Discover creative levers that deliver in-market effects and provide guidance on when creative testing is most valuable.
Media Publication

Canada’s Most Influential Brands of 2021 Share Insights

Hear directly from the CMOs of Canada’s most influential brands of 2021.
Media Publication

The Most Influential Brands in Canada, 2021

While Google is everyone’s Most Influential Brand in Canada, this year’s report identifies some differences across generations.
Media Publication

Creative Corner powered by Ipsos

Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.