Learn more about the concept of “memorable attention” – the ability of brands to not only capture attention effectively but also ensure retention and brand recognition.
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
We evaluated this campaign using Ipsos’ best-in-class creative testing approach, Creative|Spark, which includes our Diversity, Equity, and Inclusion (DEI) and Social Power metrics. Here are the results.
OOH advertising presents a remarkable opportunity for brands to connect with their target audience - especially digital OOH advertising which is experiencing growth and remains a powerful channel to reach consumers.
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
