Media

Women and LGBTQ2+ People at Greater Risk

Join Ipsos’ Steve Levy who will unveil proprietary Canadian digital marketing insights and trends based on the 2021 Digital Marketing Pulse Survey.

Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.

Discover insights that offer real understanding to help marketers climb the creative effectiveness ladder

Majority open to spooky overnight stay; want to “meet” guest-room ghosts like John Candy, Jimi Hendrix

Tapping into Canadians' Trust in Traditional News Media and News Consumption Habits

How has the pandemic impacted the positive momentum of premium brands?

Why only some advertising gets talked about on social media and becomes famous

As the pandemic clouds the future, marketers and agencies need to be agile and bridge their strengths.