Media

Join Ipsos’ Steve Levy to find out just how different the advertising and media communities are from the rest of Canada, and how those differences skew our assumptions of general media usage.

A report from Ipsos and The Trust Project on the future of trust in media.

Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s.

A quarter of people globally say they’re spending more on electronics, books and movies.

Discover the results of a new study exploring Canadian’s TV viewing attitudes and behaviours.

In an uncertain world, data matters. Ipsos experts share insights with the media, clients and general public

Agree or disagree: “A person is either a man or a woman and not anything in between.”

Most (61%) Think Public Concern About “Fake News” is Excessive Yet Many Have Difficulty Deciphering What Constitutes Fact

With Most (86%) Admitting to Having Fallen Victim to It. Three-Quarters (78%) Are Concerned About Online Privacy & Majority (53%) Feels More Concerned About This, Compared to One Year Ago