Media

How has the pandemic impacted the positive momentum of premium brands?

Why only some advertising gets talked about on social media and becomes famous

As the pandemic clouds the future, marketers and agencies need to be agile and bridge their strengths.

Join Ipsos’ Steve Levy to find out just how different the advertising and media communities are from the rest of Canada, and how those differences skew our assumptions of general media usage.

A report from Ipsos and The Trust Project on the future of trust in media.

Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s.

A quarter of people globally say they’re spending more on electronics, books and movies.

Discover the results of a new study exploring Canadian’s TV viewing attitudes and behaviours.

In an uncertain world, data matters. Ipsos experts share insights with the media, clients and general public