Public Opinion


Holidays Survey

39% of Canadians (+10) will spend less on holiday gifts this year; 58% of them say it’s because of rising everyday costs

40% of Canadians plan to spend the same on holiday gifts as last year, while only 11% will spend more.

Liberal Party Attempts to Kickstart End of Year Recovery Have Fizzled. Poilievre Leads Trudeau on Who is Best Able to Deal With Trump

Liberal support has decreased by five points since September 2024 and is now on par with NDP support which has increased by five points over the same period.
Society Survey

Canadians’ Travel Intentions Soften for 2025 Amid Economic Uncertainty

35% Intend to Take a Winter Vacation, Down 12 Points Year over Year; 60% will Travel at Some Point in 2025, Down 10 Points

Canadian, and then Some: Landmark Study Maps the Multicultural Reality of Canadian Identity. 84% of Canadians are comfortable expressing their cultural identity while still feeling Canadian.

For the majority of Canadians their Canadian identity coexists alongside their cultural identity – it’s not about one or the other.

80% of Residents Support the Expansion of the Bruce Power Facility, With Four in Ten Saying They ‘Strongly Support’ Expansion

Seven in ten residents are aware of the proposal to explore nuclear expansion at the Bruce Power facility.

Nine in Ten (93%) GTA Residents Say It’s Important for Government to Reduce the Backlog at the Landlord Tenant Board

89% Say Investing Tax Dollars to Improve Tech, Processes and Hire Staff is Important

Canadians' understanding of ageism varies widely, revealing a significant lack of awareness regarding its pervasiveness and detrimental consequences

There is a need for education and awareness initiatives to challenge ageist attitudes and create a more inclusive society
International Survey

Worry About Possible World War III Drops as Regional Conflicts Rage On

Ipsos survey for Halifax International Security Forum finds proportion who think world is becoming more dangerous is down while only 21% predict Trump win will help make globe more secure
International Survey

Eight in Ten Believe Democracy, Human Rights and Rule of Law are Universal Values All Nations Can Aspire to

Yet, Only 1 in 3 Respondents Think Things are Getting Better in the World These Days as Support for Free Trade Drops