Public Opinion


As Earth Day Approaches, Climate Change and the Environment Cracks Top 5 Most-Concerning Issues in Canada

Canada Over-Indexes on Concern about Climate Change and Waste Production; Under-Indexes on Air Pollution
Healthcare Survey

Nine in Ten (88%) Canadians Approve of Legislation that Would Mandate All School-Aged Children Be Up-To-Date on Their Vaccinations

Over Eight in Ten (85%) Believe Vaccination Compliance Rates Should be Posted Publicly in Schools and Daycares

Small Majority (55%) of GTHA Residents Support Retail Sale of Cannabis in their Community, While 45% Oppose

Support Varies across Region: Support Highest in Oshawa (71%); Opposition Highest in Vaughan (60%)
Trends & Prospective Publication

Ipsos Disruption Barometer for Canada

For the fourth month in a row the Ipsos Disruption Barometer for Canada sits in negative territory. See what it means for your business.
Public Opinion Publication

Public Perspectives: Attitudes Toward Gender Equality Some Progress But a Long Way to Go

Attitudes Toward Gender Equality: Some progress but still a long way to go.

Liberals (31%, -3) Shed Support as Tories (40%, +4) Capitalize in Wake of Jody Wilson-Raybould Testimony

Canadians Siding Decidedly with Wilson-Raybould (67%) over Trudeau (33%); Majority (62%) Agrees Prime Minister Has Lost Moral Authority to Govern

Two in Three (65%) Canadians Would Take a Drug Containing Cannabis if Prescribed by a Doctor and Covered by Insurance

Majority of Canadians (54%) Believe Taking Cannabis for Medical Reasons Without Consulting a Doctor Poses a Risk
Public Opinion Publication

Public Perspectives: Attitudes Toward Ageing Don’t Paint a Rosy Picture

Canadians’ attitudes towards ageing implicates all consumer touchpoints, including media and advertising. See how.