Society


Society Survey

Purpose over profit: the search for meaningful work driving small business aspirations

The majority (93%) of Canadian business owners and aspiring entrepreneurs cite meaningful work as the main incentive to run their own business, while over eight in ten (87%) are motivated by the prospect of making more money.

Survey of Attitudes of BC Residents towards Assisted Dying

Ipsos reveals research conducted for Dying with Dignity on attitudes towards access to medical assistance in dying (MAID) in British Columbia.
Election Survey

Approval of Trudeau’s performance at just 33% as Canadians call for parliament to focus on cost of living

Pierre Poilievre is the preferred choice for Prime Minister, while disapproval of Justin Trudeau's leadership has surged, with 67% of Canadians now dissatisfied.
Education Survey

Half (52%) of Canadians Believe Government Should Place “High Priority” on Helping Children Transitioning from Child Welfare System into School or Workforce

Nine in ten (93%) believe youth in government care should receive equal access to educational opportunities; only 69% think they do.
Economy Survey

Mind the Benefits Gap: Survey Reveals Significant Coverage, Knowledge, and Engagement Gaps in Canadian Employer Benefits and Wellbeing Programs

Amid Declining Job Satisfaction and Wellbeing, Many Working Canadians Lack Awareness of the Key Supports and Programs that are Available to Them
Education Survey

Majority (53%) of Canada’s Post-Secondary Students Claim Financial Independence, Yet Over Three-Fifths (62%) Concede They Won’t Make It Through the School Year Without Financial Help from the Bank of Mom and Dad

Most Post-Secondary Students Showcase Fiscal Responsibility by Tracking Spending (78%) and Understanding the Intricacies of Credit Scores (80%) and Credit Card Interest (76%)
Society Survey

Canadians Showcasing Their Resilience and Adaptability in the Face of Rising Costs

Majority (52%) Expect Economic Storm to Pass and Remain Optimistic About Financial Future
Society Survey

Eight in Ten Canadians Worried about Household Food Waste

Two in Three Say it’s Important to use Reusable or Environmentally-Friendly Products in their Kitchen
Society Survey

The AI Revolution: As Many As One in Three (33%) Canadians Already Embracing AI for Financial Management

But Over Two-Thirds (68%) Acknowledge AI Limitations, Perceiving it as Being Incapable of Factoring Human Emotion into the Financial Calculus