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Trends & Prospective

Market Essentials: Did You Know?
Tracking Publication

Market Essentials: Did You Know?

In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.
Trends & Prospective Survey

Canadians in Cars Talking About Their Road Pet Peeves

Driving on Cellphones (55%), Bumpers (45%), and Not Signalling for Lane Change (39%) Rate as Canada's Top Three Driving Annoyances
Trends & Prospective Survey

New Study Reveals that Self-Described `Eco-Conscious' Millennials Don't Regularly Recycle Their Old Electronics

Three in Four Millenials (74%) Identify Barriers Preventing them from Recycling their Obsolete Electronics
Trends & Prospective Survey

Majority (58%) of Torontonians Support Reduction in the
Municipal Land Transfer Tax, Just 28% Oppose

Torontonians are More Likely (51%), Not Less Likely (10%), to
Vote for a Candidate in the Upcoming Municipal Election who
Favours Reducing or Eliminating the LTT
Trends & Prospective Survey

Trust Continues to Play a Major Role in Canadian Consumer
Decision-Making

Eight-in-Ten (81%) Canadians Would Pay More Money to Support a Product or Service From a Brand They Trust
Trends & Prospective Survey

Reflecting on Typical Mother's Day Gifts, Clothing (76%) and Jewelry (48%) Most Seen as Gifts Made Using Child Labour

While Many Look for Logos and Would Pay More For Child Labour-Less Products, Most (83%) Don't Know If They're Purchases Contribute to Child Exploitation
Trends & Prospective Survey

Toronto Homeowners See Kitchen (52%) and Bathroom (15%) Upgrades as Those Most Likely to Improve Home Value

Half (47%) Have Done Nothing to Prevent Basement Flooding
Trends & Prospective Survey

Canadians Split on Test of Canada's Vimy Ridge Battle in 1917:
49% Pass while 51% Fail as One Quarter (26%) Score Perfect

Quebecers (72%), Young Canadians (55%) Most Likely to Have Failed
Trends & Prospective Survey

The Canadian Employment Mobility Landscape: 46% of Canadians Might Move for Work, 55% Would Not Move for Any Circumstance

One in 10 (12%) Canadians Have Greatest Willingness to Move in Order to Gain Employment
Another One Third (34%) Might Be Persuaded to Move if Provided With Incentives
Trends & Prospective Survey

Most (88%) Torontonians See Homeownership as Part of `The Canadian Dream', But Seven in Ten (68%) Say MLTT Would Limit Ability to Afford a Home

Two-Thirds (67%) Likely to Have Home Buying Decision Affected by MLTT
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