Trends & Prospective


New Study Reveals that Self-Described `Eco-Conscious' Millennials Don't Regularly Recycle Their Old Electronics

Three in Four Millenials (74%) Identify Barriers Preventing them from Recycling their Obsolete Electronics

Majority (58%) of Torontonians Support Reduction in the
Municipal Land Transfer Tax, Just 28% Oppose

Torontonians are More Likely (51%), Not Less Likely (10%), to
Vote for a Candidate in the Upcoming Municipal Election who
Favours Reducing or Eliminating the LTT

Trust Continues to Play a Major Role in Canadian Consumer
Decision-Making

Eight-in-Ten (81%) Canadians Would Pay More Money to Support a Product or Service From a Brand They Trust

Reflecting on Typical Mother's Day Gifts, Clothing (76%) and Jewelry (48%) Most Seen as Gifts Made Using Child Labour

While Many Look for Logos and Would Pay More For Child Labour-Less Products, Most (83%) Don't Know If They're Purchases Contribute to Child Exploitation

The Canadian Employment Mobility Landscape: 46% of Canadians Might Move for Work, 55% Would Not Move for Any Circumstance

One in 10 (12%) Canadians Have Greatest Willingness to Move in Order to Gain Employment
Another One Third (34%) Might Be Persuaded to Move if Provided With Incentives

Seven in Ten (68%) Canadian Women Confused by Conflicting Information about Mammography

Four in Ten (42%) `Don't Know' Whether the Benefits of Breast Cancer Screening Outweigh the Risks