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Trends & Prospective

Market Essentials: Did You Know?
Tracking Publication

Market Essentials: Did You Know?

In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.
Trends & Prospective Survey

Nearly Three-Quarters (71%) Report Some Degree of Concern About Levels Of Psychological Health and Safety In Their Workplace

More People Feel Physically Safe (20% Concerned) Than Psychologically Safe (33% Concerned) in Their Workplace
Trends & Prospective Survey

10% of Vacationing Canadian Women Admit They're Turned On By Sounds of a Couple Being Intimate in the Next Room, Although Four in Ten (42%) Find It Annoying

When Sharing a Hotel Room With Others, More Than a Third (35%) Work Their Schedule So That They Can Have Some `Alone Time'
Trends & Prospective Survey

Nine in Ten (91%) Managers and Supervisors Agree It's Important to Improve Their Emotional Intelligence in the Workplace

Three-quarters (73%) Have No Significant Strength in Any of the Four Key Skills Used for Managing Emotions
Trends & Prospective Survey

Despite NHL Lockout, Majority (56%) of Hockey Fans Say Hockey Will Still Be a Part of Their Life

Fans Will Get Hockey Fix from Going to Major Junior Games (61%) or Competitive Local Hockey (45%); Most (86%) Canadians Believe Local Hockey Won't Be Affected by the Lockout
Trends & Prospective Survey

Dans une situation d'urgence, la majoritй des Canadiens (54 %) utiliseraient des mйdias sociaux, comme Facebook ou Twitter, pour faire savoir а leurs amis et а leur famille qu'ils sont en sйcuritй

Le tiers des Canadiens (35 %) croient que les services d'urgence comme les pompiers ou la police rйpondraient а un appel а l'aide affichй sur des mйdias sociaux
Trends & Prospective Survey

A Majority (54%) of Canadians Would Use Social Media Channels, Such as Facebook or Twitter to Let Their Friends and Family Know That They are Safe in the Event of an Emergency

One-Third (35%) of Canadians Think That Emergency Services Such as Fire or Police Would Respond to a Request for Help Over Social Media
Trends & Prospective Survey

Uncovering Myths about Breast Cancer:
Nearly One Quarter (22%) of Canadian Women Believe Antiperspirant or Deodorant Can Cause Breast Cancer

Women Divided on Whether Mammogram (54%), Checking Own Breasts (34%), Doctor Examination (11%) or Other Method (1%) is Best Way to Check for Breast Cancer
Trends & Prospective Survey

Four in Ten (43%) Canadian Women Have Had Sex Outside Their Hotel Room While on Vacation; Majority (54%) Have Fantasized About It

Those Who Actually Do It Are More Likely to Fantasize About It and Vice Versa; `On the Beach' Top Fantasy (35%) and Actual (20%) Location for Vacation Sex
Trends & Prospective Survey

Four in Ten (38%) Retired Boomers Say They Didn't Retire at a Time of Their Choosing; Most (85%) Pre-Retired Boomers Think They'll Pick a Time of Their Choosing

One-in-Five (20%) Retired Boomers Knew One Month Before Actual Retirement; Four in Ten (42%) Had Less Than Six Months Notice
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