Trends & Prospective


Canadians Spending More Time at Home During Pandemic, but Many Say Living Space Isn’t Equipped to Handle the Extra Activity

Three in Ten Canadians in a Relationship (28%) Say Pandemic Has Made Them Move in Together Earlier than Expected

[WEBINAR] CHATS 2021: Canadians Retreat to At-home Havens

Without a doubt, the unique environmental circumstances of 2020 have impacted the rhythm of our daily eating patterns.

Amid Pandemic Travel Fears, Canadians Eager to Explore Canada on Vacation

Eight in Ten (83%) Agree There’s Lots to Explore; Half (48%) Are Ready to Travel if They Can Avoid Flying

Majority (60%) See Racism as a Serious Problem in Canada Today, Up 13 points Since Last Year

Nearly a Third of Canadians (28%) Say They Have Personally Experienced Racism in the Past Year (+5%)
Economy Survey

Amid Relief Measures and Store Closures, Canadians Report Pandemic ‘Savings’ of $148

Households Left with $750 at Month-End, But Worried about Longer-Term Effects of Coronavirus on Jobs and Economy

Longing for the Road, 4 in 10 (40%) Canadians Plan to Take a Summer Road Trip

Three-Quarters (74%) Say Pandemic Has Changed Vacation Plans; Day Trips (68%) and Family Visits (53%) Most Popular

Eight in Ten (82%) Canadians Support Federal Government’s Ban on Military-Style Assault Weapons

Doubts Remain Over Effectiveness; One-Third (32%) Doubt Measure Will Reduce Gun Violence in Canada
Housing Survey

Despite Pandemic, 3 in 10 GTA Residents Likely (9% Very/19% Somewhat) to Buy Home in Next 12 Months

Selling Intentions Sharply Down from Last Spring (-15); 2 in 10 (22%) GTA Homeowners Cite COVID-19 as a Reason They are Unlikely to List
Trends & Prospective Publication

Global Trends 2020: Understanding Complexity

Download our latest report featuring global opinions, attitudes and behaviors around brands, technology, society, consumerism and much more.