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Trends & Prospective

Trends & Prospective

Tracking Publication

Market Essentials: Did You Know?

In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.

12.29.25

Public Opinion Survey

Global predictions for 2021

After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves.

12.28.20

Financial Security Survey

Canadians Spending More Time at Home During Pandemic, but Many Say Living Space Isn’t Equipped to Handle the Extra Activity

Three in Ten Canadians in a Relationship (28%) Say Pandemic Has Made Them Move in Together Earlier than Expected

10.22.20

Trends & Prospective Event

[WEBINAR] CHATS 2021: Canadians Retreat to At-home Havens

Without a doubt, the unique environmental circumstances of 2020 have impacted the rhythm of our daily eating patterns.

10.20.20

Public Opinion Survey

Amid Pandemic Travel Fears, Canadians Eager to Explore Canada on Vacation

Eight in Ten (83%) Agree There’s Lots to Explore; Half (48%) Are Ready to Travel if They Can Avoid Flying

09.08.20

Public Opinion Survey

Majority (60%) See Racism as a Serious Problem in Canada Today, Up 13 points Since Last Year

Nearly a Third of Canadians (28%) Say They Have Personally Experienced Racism in the Past Year (+5%)

07.24.20

Economy Survey

Amid Relief Measures and Store Closures, Canadians Report Pandemic ‘Savings’ of $148

Households Left with $750 at Month-End, But Worried about Longer-Term Effects of Coronavirus on Jobs and Economy

07.20.20

Consumer Behavior Survey

Longing for the Road, 4 in 10 (40%) Canadians Plan to Take a Summer Road Trip

Three-Quarters (74%) Say Pandemic Has Changed Vacation Plans; Day Trips (68%) and Family Visits (53%) Most Popular

06.29.20

Public Opinion Survey

Eight in Ten (82%) Canadians Support Federal Government’s Ban on Military-Style Assault Weapons

Doubts Remain Over Effectiveness; One-Third (32%) Doubt Measure Will Reduce Gun Violence in Canada

05.28.20

Housing Survey

Despite Pandemic, 3 in 10 GTA Residents Likely (9% Very/19% Somewhat) to Buy Home in Next 12 Months

Selling Intentions Sharply Down from Last Spring (-15); 2 in 10 (22%) GTA Homeowners Cite COVID-19 as a Reason They are Unlikely to List

05.20.20

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