Trends & Prospective


Most (71%) Canadians Agree that Charities Play an Important Role in Society Addressing Needs Not Being Met by the Public or Private Sector

Conducting Fundraising Campaigns Tops the List of
Most Important Investments for Charities

Canadians Most Encouraging to Children Pursuing Career
as a Doctor, Pharmacist or Nurse

Canadians Would be Least Encouraging to Children Pursuing Career as Car Salesman, Union Leader, Priest/Minister
or Politician

Home Sweet Home: Majority of Canadians Would Rather Renovate (83%) than Sell (17%) if their House Needed
Major Repairs

With Majority (61%) of Canadians Planning Home Renos in Next Two Years, Bathrooms (43%) and Kitchens (43%) are the Focus

Half of Canadians Planning a Phased-in Retirement

Six-in-Ten of Those Still Working at Age 66 Say it's Because They "Need to", Not Because They "Want to"

When it Comes to Winter Weather in Canada,
One Quarter (23%) of Canadians Say `Bring it On!'

While Most (61%) Only Complain When It's Bone-Chillingly Cold,
Four in Ten (41%) Would Rather do Anything than Step Outside in
-30 Degree Weather

Two in Ten Canadians (22%), Americans (21%) Have a Tattoo

One in Ten Tattooed Canadians (10%), Americans (11%) Regret It