Trends & Prospective


Canadians Most Encouraging to Children Pursuing Career
as a Doctor, Pharmacist or Nurse

Canadians Would be Least Encouraging to Children Pursuing Career as Car Salesman, Union Leader, Priest/Minister
or Politician

Home Sweet Home: Majority of Canadians Would Rather Renovate (83%) than Sell (17%) if their House Needed
Major Repairs

With Majority (61%) of Canadians Planning Home Renos in Next Two Years, Bathrooms (43%) and Kitchens (43%) are the Focus

Half of Canadians Planning a Phased-in Retirement

Six-in-Ten of Those Still Working at Age 66 Say it's Because They "Need to", Not Because They "Want to"

When it Comes to Winter Weather in Canada,
One Quarter (23%) of Canadians Say `Bring it On!'

While Most (61%) Only Complain When It's Bone-Chillingly Cold,
Four in Ten (41%) Would Rather do Anything than Step Outside in
-30 Degree Weather

Two in Ten Canadians (22%), Americans (21%) Have a Tattoo

One in Ten Tattooed Canadians (10%), Americans (11%) Regret It