Trends & Prospective


Is the Christmas Turkey Getting Stuffed?

Fewer Canadians Say They'll have a Turkey, Tree, Hang Stockings, go to Church or Have Nativity Scene this Christmas

A Third of Canadians (32%) Agree They Receive At Least One Unwanted Gift Each Year

Almost Half (47%) Hold Onto Unwanted Gifts For More Than A Year

Three Quarters (73%) of Canadians Defend Term
"Christmas Season" (Up 2 Points), While One Quarter (27%) Prefer
More Inclusive "Holiday Season" (Down 2 Points)

Largest Increase among 18-34 Year Olds,
Rising 10 Points since Last Year to 66% Who Prefer "Christmas"

The Holidays in B.C. are a Time to Believe...and Eat

40% of British Columbians Say They Do Believe in Santa Claus

Money the Biggest Cause of Stress in Canadians' Lives

Four in Ten (36%) Say Money Issues are Causing Them to Feel More Stress

Canadians Prepare for Indulgent Holiday Season

Two thirds of Canadians (65%) agree that they `will likely eat foods and treats with a higher fat, calorie and sugar content during the holiday season than they usually do'

Retired Canadians Spending Less Time Travelling than
Pre-Retirees Anticipate Spending in Their Retirement

While Three Quarters (74%) of Pre-Retirees Think They'll Spend Time Travelling in Retirement, Just Six in Ten (58%) Retirees Say That's How They're Spending Their Time

Just Four in Ten (41%) Quebecers Think it's Essential to be Fluent in Both Official Languages to have a
Successful Career in Quebec

Nearly Half (47%) Say Fluent French with a Little English is Sufficient, Few Say French Only (9%), Fluent English with a Little French (3%) or English Only (0%) is Sufficient