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Trends & Prospective

Market Essentials: Did You Know?
Tracking Publication

Market Essentials: Did You Know?

In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.
Trends & Prospective Survey

Atlantic Canadians Love TV, Clocking Up an Average of 18 Hours Per Week

Half (49%) also Use a Smartphone, Tablet, Laptop or Other Computer to Access the Internet at Least Some of the Time While Watching TV
Trends & Prospective Survey

Positive News About British Columbia Tree Fruit Growers

Many Are Increasing Acreage For Apples and Plan to Stay In Tree Fruit Industry for 5 to 10 Years
Trends & Prospective Survey

Women (49%) More Likely Than Men (35%) to be First-Time Buyers in the Housing Market

First-Time Buyers Previously Most Likely to be Put Off By Not Being Able to Afford to Buy (47%), Saving for Down Payment (25%), and Attending School (22%)
Trends & Prospective Survey

Canadian Parents Concerned About Safety in Backyard Pools

Seven in Ten Canadian Parents (70%) Say They Would be Concerned About Their Children Playing in a Backyard That Has a Pool - Even if Their Children Know How to Swim
Trends & Prospective Survey

One in Three Canadians Compare In-laws to Movie Villain, Wicked Witch of the West (11%) Most Common

Paul Newman Tops List of Silver Screen Heartthrobs for a Third of Women (33%) this Mother's Day
Trends & Prospective Survey

Most Canadian Mothers Would Feel `Honoured' (89%), `Charitable' (88%) If their Kids Made a Donation in Their Name for Mother's Day

Trends & Prospective Survey

Despite Warnings, More Youth in Ontario
Using Indoor Tanning Beds

Majority (52%) of Teen Users Say Parents Pay for their
Tanning Sessions
Trends & Prospective Survey

Fixed-Rate Mortgages Making a Comeback as Four in Ten (42%) Prospective Homebuyers Intend to Take Out a
Fixed-Rate Mortgage

Majority (55%) of Mortgage Holders Disagree that Increased Rates will
Cause them Financial Difficulty
Trends & Prospective Survey

54% of Toronto Residents Support Idea of
New Casino in Toronto

If Casino were Part of Larger Complex Including Restaurants, Shops, Entertainment and Hotel, Four in Ten (37%) More Supportive
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