Trends & Prospective

Four in Ten (39%) Canadians - But 89% of Weekly Church Goers - Say Religion Helps Find Answers to What's Going on in the World; Majority (61%) of Canadians, Overall, Say Religion Provides more Questions than Answers

British Columbian Shoppers Turn to the Web

While Six in Ten (61%) Admit They Need to Live Better, Seven in Ten (69%) Agree Living Better is More Difficult Today than Ever Before

Sixty Percent (60%) of Online Canadians, or One-Half (50%) of all Canadians Now Have a
Social Networking Profile

Facebook Dominates Canadian Social Networking Landscape, but Twitter, LinkedIn Quickly
Gaining Ground

Following Royal Visit, Eight in Ten (81%, +15) Believe Couple Will Help Keep Monarchy Relevant to Canadians; Six in Ten (60%, +6) Want Charles to Skip Place in Line for Throne

New Study from Ipsos Reid Reveals Canada's Flirtation with Mobile

Two in Three (66%) Agree Prince William and Catherine Will Help Keep the Monarchy Relevant to Canadians

Most (95%) Canadians Agree that it is Important for Students to Read Canadian Literature in School

Half (49%) Say Drivers in Their Community are Less Courteous than Five Years Ago

British Columbians Tend to See Themselves as More Courteous than Other Drivers on the Road