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Trends & Prospective

Market Essentials: Did You Know?
Tracking Publication

Market Essentials: Did You Know?

In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.
Trends & Prospective Survey

Most Canadian Homeowners (73%) Have
Undertaken a `Do-It-Yourself' Project

The Kitchen (38%) is the Room Canadians Most Wish to Renovate
Trends & Prospective Survey

Majority (57%) of Post-Secondary Students Plan to Work During the School Year

Three Quarters (77%) Believe That Working
Will Impact Their Grades
Trends & Prospective Survey

British Columbians Claim they are the Most Dog-Friendly Province

One in Three (33%) Canadians Believe Ontario is the Least Dog-Friendly Province
Trends & Prospective Survey

Canadians Take Advantage of Summer Vacation by Enjoying Some Down Time

Topping the List of Preferred Vacation Activities Include Staying Home and Enjoying Own Town or City (24%) and Spending Time at a Cottage on a Lake (23%)
Trends & Prospective Survey

In Ideal Week at the Cottage, Canadians Could Do Without Mosquitoes (59%), Blackberry/Cellphone (23%), the In-Laws (8%) and the Kids (4%)

Trends & Prospective Survey

Majority (51%) of Canadians Know the Big Mac Jingle

One Quarter (24%) Believe the Big Mac Special Sauce Deserves to be in the Food Hall of Fame - If there Was One
Trends & Prospective Survey

New Canadians Most At Risk of Drowning

Eight in Ten (79%) New Canadians Plan to be Around Water But One in Five (19%) Are Unable to Swim
Trends & Prospective Survey

Canada's Favourite Summer Food:
Anything, so Long as It's on the BBQ

Canadians Barbecue Outdoors Twice a Week, On Average,
In the Summer Months
Trends & Prospective Survey

Eight in Ten (78%) Agree It's Important for Canada to Have a Team at the 2014 FIFA World Cup (TM)

Despite Being a Nation of Immigrants, Most (86%) Say if Canada Had a Team in the FIFA World Cup(TM), They'd Cheer First
and Foremost for Canada
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