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Trends & Prospective

Market Essentials: Did You Know?
Tracking Publication

Market Essentials: Did You Know?

In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.
Trends & Prospective Survey

RBC Canadian Consumer Outlook Index Rises as Fewer Shoppers Delaying Major Purchases; Job Anxiety Drops

Most (75%) Canadians Financed Their Holiday Spending Through Everyday Chequing (52%) and Savings (23%) Accounts
Fewer Primarily Used Credit Cards (20%), Line of Credit (3%)
or Annual Bonus (2%)
Trends & Prospective Survey

Canadians Choose Obama's Inauguration (31%),
H1N1 Flu (26%), Economic Recession (22%) as Biggest News Stories of 2009

Quebec only Region that Places H1N1 pandemic (33%) ahead of Obama's Inauguration (27%)
Those With Kids (46%) in the Household Twice as Likely as Those Without (22%) to Say H1N1 was the Top Story
Trends & Prospective Survey

Canadians Choose Obama, Jackson, Woods as Biggest
Newsmakers of 2009

Three Quarters (72%) Agree that President Obama has
Lived Up to their Expectations
Trends & Prospective Survey

In Wake of Tiger Woods Revelations and Fallout, Canadians Split on Whether Celebrities are Entitled to Privacy

Gender Divide Shows Men (59%) and Women (45%)
Don't Agree on the Issue
Trends & Prospective Survey

Among Those Who Will Shop on Boxing Day This Year, Four in Ten (41%) Online Canadians Will do a Portion of Their Boxing Day Shopping Online, Up From 34% Last Year

Trends & Prospective Survey

Changing Conditions, Changing Traditions:
Six in Ten (58%) Canadians say that Changes in the Economy Have Caused them to Re-evaluate This Year's Christmas Spending or Traditions

One in three (31%) strongly agree they'd prefer to receive a meaningful gift that would help someone else rather than receiving another traditional gift - especially among older Canadians (43%)
Trends & Prospective Survey

Six in Ten (56%) Women Aged 25 to 49 Have Made a New Year's Resolution to Manage their Weight

But With Four in Ten (41%) Resolution-Makers Not Lasting Through Week 1, Most Say Having a Meal Plan (75%) or Diet Buddy (60%) Would Make it Easier to Stay Committed
Trends & Prospective Survey

So Canada, What Gives......

Two-thirds (68%) of Online Canadians have sponsored someone in a fundraising event in the past year
Trends & Prospective Survey

One Half (48%) of Canadians Admit to Re-Gifting,
With One in Ten (11%) saying they Typically Re-Gift at Least One of the Presents they Receive at Christmas

Many Canadians Opt for a Green Christmas
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