Trends & Prospective

One Half (50%) of Men Wouldn't Give up Red Meat;
Nearly One Half (45%) of Women Wouldn't Abandon Chocolate

One in Three Canadians (33%) and Two in Three Quebecers (65%) Consider the Canadiens to be `Canada's national hockey team'

One Quarter (23%) of Those Who Have Made Online Purchases in The Past Year are Likely to Shop Online on Black Friday

But Most Intend to Maintain (53%) or Increase (29%) Their Contributions Over The Next Five Years

Half (47%) Says They'd Prefer to Receive Money Over Other Gifts, and More Say They're Likely To Give the Gift of Money to Friends and Family This Year (42%) than Last Year (38%)

Most (87%) Canadians Prefer to Give Gifts than to Receive (13%), But Men and Women Have a Harder Time Finding the Perfect Gift For Family Members of the Opposite Sex

Nine in Ten (91%) Agree that Pain Has to be Severe before they Consider Staying Home from Work

Majority of Canadians Opting to Pay for Most of Their Renovations With Cash, not Credit