Trust in Traditional News Rebounds

Canadians' Trust in Traditional News Increases to 63%, But They Have Worries about Loss of Local News and Use of AI in the Newsroom

Trust in News TrackingTrust in the news has increased for the first time since the pandemic. However, only half of Canadians are confident in the future of local news in their community, and relatively few are willing to pay for local content from a traditional news source.

AI in Newsroom and Bias

A majority of Canadians say that there is a role for AI to play in the newsroom, but they only accept its use in limited ways, such as research or data verification. The use of AI to create content is not widely supported, as a majority say we cannot trust AI to be fair and unbiased.

Uses for AI in the Newsroom

Top AI Uses


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