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Food & Beverage Trends: Discover Ipsos POV
In this podcast and report, we talk about global & Swiss food trends. In addition, we cover the effects of Covid-19 on eating and cooking at home and away from home.
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Ipsos Study: How does the Swiss population make payments?
Ipsos in Switzerland conducted a current study on this topic on behalf of TWINT.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.
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People need behavioural support strategies to resume activities amid COVID-19
Governments need to facilitate re-engagement while also protecting the population from infection.
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A little happiness goes a long way: How to grow a premium brand during a recession
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
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Looking for an escape: Younger people more likely to say entertainment costs rose since COVID-19
A quarter of people globally say they’re spending more on electronics, books and movies.