This study, carried out between between January 24 and February 7, 2025, announces the findings of a 32-country survey including Switzerland on perceptions of ageing and how people around the world feel about old age.
This study reveals a striking contrast: while much of the world faces rising populism fuelled by economic concerns, deep pessimism, and a strong sense of societal collapse, Switzerland stands out as an island of stability resisting the anti-elite appeals gaining ground elsewhere.
Explore AI persona bots' transformative power for companies and in market research, which bring insights to life, and discover more about essential guidelines for responsible use.
This study highlights the distinctive Swiss perspective that is deeply rooted in its longstanding tradition of neutrality, as the conflict in Ukraine enters its fourth year.
The study explores perceptions of the risks posed from the climate crisis and identifies where responsibility for greater action lies. Over 23,000 people across 32 countries, including 500 participants from Switzerland, were surveyed.
