As the income of Chinese residents continues to increase, the mid-to-high-end consumer goods industry fully benefits from the rise in consumption power. Since 2012, after four years of pain and adjustment, the overall liquor industry is still facing pressure. Nevertheless, the revenue of major liquor brands has also grown year by year, and the trend of recovery got increasingly apparent.
On July 27th, the 10th China CSR Annual Forum was launched in Beijing. Mr. Lifeng Liu, Chairman and CEO of Ipsos China, was invited to the event and presented the 2018 Responsibility Case Award.
On June 8, 2018, “AI Empower the Retail Scene,” a CEIBC (also being the host) AI theme event was launched in Shanghai. Mr. Alick Zhou, President of Ipsos China, was invited to the forum and made a professional presentation on “The Development Trends and Opportunities of New Retail”.
On May 21, Milorad Ajder, Ipsos’ Global Head of Corporate and Leader Reputation, arrived in Beijing and started his trip to China. Milorad Ajder's visit to China this time is designed to looking at the methods, perspectives, cases, and trends behind Ipsos' corporate reputation research, thus helping Chinese companies better understand corporate reputation and deliver the value of their corporate reputation.
On May 30, D3 2018 & DataStory Big Data Business Innovation Forum were launched in Guangzhou. Mr. Lifeng Liu, Ipsos Chairman and CEO, Chairman of Yipu Big Data Investment Co., Ltd. was invited to and addressed the Forum, “Big Data Empowered Business Decision Making”.
To enrich the cultural life of employees and create a warm and harmonious working atmosphere, on May 21, Ipsos launched “Decorate Our Home, Promote Public Welfare,” an ikebana activity to show its deep “affections” for its people. Dozens of employees from various departments accepted this “confession of love.”
On May 15, 2018, JD Group held J-insight Ecological Alliance Kick-off Meeting and released its product “J-insight” on its marketing platform. JD and Ipsos formally entered strategic cooperation and jointly launched an insight product “Jing•Yipinjian” that focused on high-value quality people.
May 12, 2018, Chairman and CEO of Ipsos China Lipeng Liu attended, at invitation, The 1st Alumni Salon of School of New Media & The 120th Anniversary Celebration of Peking University, and signed the strategic cooperation agreement on behalf of Ipsos with School of New Media, Peking University.
Since 2011, when the first Lifeng Cup Market Survey and Analysis Contest was held, the teams that were selected and funded by the Lifeng Awards Fund have acquired excellent results in the Beijing and the National College Student Market Survey and Analysis Contest, and also laid a solid foundation for cultivating and transporting professional talents in the market research industry.
Ipsos and School of Journalism and Communication of Beijing Normal University jointly established the Communication and Cognitive Effectiveness Evaluation Research Center (hereafter referred to as the Center) on April 10, 2018. The Center combines academic research, technology development, market application, and is committed to the evaluation of communication effectiveness by the use of cognitive neuroscience technology.
In the era of booming sharing economy and platform economy, shared bicycles, shared hotels and shared resources emerge in the market one after another, but there is no open financial shared platform, and the development of financial industry lags behind the trend of the sharing era.
