On the morning of June 21, Jingping Zheng, Deputy Director of the National Bureau of Statistics and President of Chinese Association of Market Information and Research, and Zhicai Ye, President of China Statistics Press, Vice President and Secretary General of Industry Association, visited Ipsos.
On May 18-19, ESOMAR APAC 2017 came to a successful conclusion in Shanghai. The Summit, with the theme of "Discoveries", provided a feast of research insight and case share for marketing, advertising and research companies in the Asia Pacific region.
This article explains how selecting the wrong metrics in digital advertising can lead to 'perverse incentives.' To succeed, marketers need to know the metrics that matter.
On June 1, 2017, Blum together with Rehau commissioned Ipsos to launch the China Dream Home 2025 Middle Class Survey. Mr. Alick Zhou, President of Ipsos China, and Mr. Duncan Fan, Research Director, attended the signing ceremony and gave a detailed presentation on how to carry out the Survey.
The genesis of a new realm of possibility in manufacturing and supply chain. 3D printing is truly revolutionary. The ability to print bespoke parts and products will transform industrial manufacturing as well as many other sectors including Healthcare.
China overtook the United States as the world’s largest automotive market in 2009 and has retained the crown since then. China’s automotive aftermarket industry value reached USD 118 billion in 2015 and it is expected to grow at 12.7% CAGR to reach USD 214 billion by 2020.
As the lines between media, advertising and technology blur, marketers, content creators and consumers are changing. “The people born in 1990s are now buying cars!”
This report reveals the latest developments in eating and drinking in China, from attitudes on organic produce, to innovation and personalising the packaging and even the product itself.
