On May 21, Milorad Ajder, Ipsos’ Global Head of Corporate and Leader Reputation, arrived in Beijing and started his trip to China. Milorad Ajder's visit to China this time is designed to looking at the methods, perspectives, cases, and trends behind Ipsos' corporate reputation research, thus helping Chinese companies better understand corporate reputation and deliver the value of their corporate reputation.
On May 30, D3 2018 & DataStory Big Data Business Innovation Forum were launched in Guangzhou. Mr. Lifeng Liu, Ipsos Chairman and CEO, Chairman of Yipu Big Data Investment Co., Ltd. was invited to and addressed the Forum, “Big Data Empowered Business Decision Making”.
To enrich the cultural life of employees and create a warm and harmonious working atmosphere, on May 21, Ipsos launched “Decorate Our Home, Promote Public Welfare,” an ikebana activity to show its deep “affections” for its people. Dozens of employees from various departments accepted this “confession of love.”
On May 15, 2018, JD Group held J-insight Ecological Alliance Kick-off Meeting and released its product “J-insight” on its marketing platform. JD and Ipsos formally entered strategic cooperation and jointly launched an insight product “Jing•Yipinjian” that focused on high-value quality people.
May 12, 2018, Chairman and CEO of Ipsos China Lipeng Liu attended, at invitation, The 1st Alumni Salon of School of New Media & The 120th Anniversary Celebration of Peking University, and signed the strategic cooperation agreement on behalf of Ipsos with School of New Media, Peking University.
Since 2011, when the first Lifeng Cup Market Survey and Analysis Contest was held, the teams that were selected and funded by the Lifeng Awards Fund have acquired excellent results in the Beijing and the National College Student Market Survey and Analysis Contest, and also laid a solid foundation for cultivating and transporting professional talents in the market research industry.
Ipsos and School of Journalism and Communication of Beijing Normal University jointly established the Communication and Cognitive Effectiveness Evaluation Research Center (hereafter referred to as the Center) on April 10, 2018. The Center combines academic research, technology development, market application, and is committed to the evaluation of communication effectiveness by the use of cognitive neuroscience technology.
Mr. Zhou Xiaonong, president of Ipsos China, was invited to deliver a speech titled “Who will prove the authenticity of data?” to the guests in Shanghai International Advertising Festival [Media and Intelligent Marketing Forum] in the morning of March 29, 2018; he deeply analyzed the question of how to meet the challenges of authenticity, data convergence and fragmentization of data sources by virtue of omni-channel in the digital marketing era.
China Financial Planning Innovation and Development Forum 2018 hosted by Financial Money Magazine and Ebay Micro-finance was held in Beijing recently. As a global leading market research institution, Ipsos was invited with Jia Yanli, China’s finance research director, as the representative.
