We are in the middle on an energy crisis and the highest inflation rate for decades, which is also reflected in the Danes' biggest worries for October.
As consumer pressure flows down to business pressure, developing the right strategic responses is challenging. These guiding principles will provide grounding amidst the instability.
How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?
As summer is ending and the temperature begins to fall, a new worry enters the mind of the Danes. The energy crisis has gone straight into second place of the biggest worries for Danes.
While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.
