Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
Emerging risks, hybrid working and resilience in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
We are in the middle on an energy crisis and the highest inflation rate for decades, which is also reflected in the Danes' biggest worries for October.
As consumer pressure flows down to business pressure, developing the right strategic responses is challenging. These guiding principles will provide grounding amidst the instability.
How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?
