Consumers


Brand Strategy Publication

Shifting context & Shifting priorities: Time for a strategic reset?

In this paper, we explain why the time is right for brands to review their strategy and the foundational insights on which it is based.
Brands Publication

How to drive sustainable brand growth?

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
Voice Commerce Publication

Cracking the code for voice commerce

Barriers and solutions to accelerate V-Comm adoption.
Consumers Publication

Staying afloat during a crisis

How consumers and brands are surviving the ‘no normal’.
Packaging Publication

Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging

In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
Consumers Event

[Webinar 11/6] Understanding the financial consumer: Risks and changing priorities

Join our webinar Thursday the 11th of June, where we will discuss the results from our resent study on changing needs and behaviour of consumers in relation to COVID19 and the financial sector.