Consumers

On the occasion of International Women's Day, Ipsos unveils the results of a global survey conducted in 30 countries in collaboration with the Global Institute for Women’s Leadership at King’s College London.

Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.

Valentine’s Day is now widely celebrated all over the world: Majorities in most of the 28 countries surveyed plan to do something special with their loved one this February 14.

Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.

Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with. With AI, you can get answers to those questions you didn't even know to ask.

The pandemic has made other significant issues step in the background. Using social intelligence in research for EDF, we scratch the surface and find out what people really feel about climate change.

Getting an accurate and complete answer to the question of who you compete with is critical.

The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.

Happy New Year! We start the year by looking at the global public's predictions for 2022 as well as the latest research concerning inflation, living with Covid-19, and climate change.