Consumers


Society Event

[EVENT 9/12] Trends 2022 and Beyond

Join our next event "Trends 2022 and Beyond" on December 9th 2021. With limited seats, make sure you sign up today! 
Trends Publication

Global Trends 2021: Aftershocks and continuity

Around the world, agreement on the urgency of dealing with climate change continues to rise, but many other social attitudes hold steady - despite COVID-19. Read the latest insights into Global Trends 2021 here.
Consumers Publication

The Rewired Consumer - Tetra Pak Index 2021

The pandemic has forced people to rethink their priorities and behaviours as they seek a more resilient and sustainable future. The 2021 Tetra Pak Index conducted in partnership with Ipsos explores shopper attitudes and action today when it comes to food, health and the environment.
Society Publication

Ipsos Update - November 2021

Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.

Positive impact of intersectionality in advertising

The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos. Read it here.
Food Survey

Food and Wellbeing: Changing mindsets and impact of Covid-19

The pandemic has forced consumers to re-evaluate their lives and their daily habits, and consumers are increasingly making more conscious choices when it comes to food and nutrition. Here, we present the most important insights on changing mindsets in food consumption from India and over the world.
Consumer Behaviour Publication

Time to Decide?

Response time is a critical component in Ipsos’ methodologies as it indicates whether for example purchase decisions are made in a more mindful or mindless way, and whether any conflict has been created by external factors (e.g. advertising). In this paper, you can read how Ipsos incorporate measuring response time for innovation and brand growth.
Economy Survey

Global Consumer Confidence Index: May 2021

Expectations Index is back to its pre-pandemic level with gains for the 6th month in a row. Here, we give you the summary of our Confidence Index Survey that measures consumer attitudes on the current and future state of local economies, personal finance situations, savings, and confidence to make large investments.
Climate change Publication

Ipsos Update - May 2021

Climate change, vacations and vaccine passports, President Biden’s first 100 days and the latest trends in South Korean society are some of the featured topics in this month’s round-up of research and thinking from Ipsos around the world.