Consumers

After two years of restrictions, people show strong enthusiasm to travel this summer. Discover the findings from the 21st edition of the Holiday Barometer by Ipsos and Europ Assistance.

Grow your business by unleashing the Power of People. Join our live event on 21st June in Copenhagen!

A playbook for innovation leaders in the CPG industry.

Now and in the future, you need to be close to your users, consumers and customers. For our first live event in 2022, you will get insights and inspiration from 6 different speakers with different perspectives. Join us 31/3 in Copenhagen!

On the occasion of International Women's Day, Ipsos unveils the results of a global survey conducted in 30 countries in collaboration with the Global Institute for Women’s Leadership at King’s College London.

Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.

Valentine’s Day is now widely celebrated all over the world: Majorities in most of the 28 countries surveyed plan to do something special with their loved one this February 14.

Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.

Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with. With AI, you can get answers to those questions you didn't even know to ask.