Consumers

LIVE EVENT: Navigating a Polarised World - What's Next for Organisations and Consumers
Trends Event

LIVE EVENT: Navigating a Polarised World - What's Next for Organisations and Consumers

Join us on the 26th of November for an inspiring morning of insight and foresight – exploring how organisations can stay relevant, connect with people and drive growth in an increasingly polarised world.
Generational Marketing: Breaking free from stereotypes
Brand Health Publication

Generational Marketing: Breaking free from stereotypes

How to build brand success across generations with the power of empathy
Ipsos Update – March 2025
Society Publication

Ipsos Update – March 2025

Love, ESG, Influence … Ipsos Update explores the latest research & thinking on key topics from our Ipsos teams around the world.
Ipsos | Global consumer index
Consumer Behaviour Survey

March 2024: Consumer confidence mixed throughout Europe

Spain and Italy are up significantly while Great Britain and Sweden decline.
February 2024: Consumer confidence down among G7 countries
Consumers Survey

February 2024: Consumer confidence down among G7 countries

Sentiment largely up in the Asia-Pacific, while it is mixed throughout Europe.
From chaos to clarity | Ipsos
Innovation Publication

The keys to successful portfolio strategy against economic uncertainty

From chaos to clarity.
Consumers Survey

January 2024: Consumer confidence continues to rise in Europe

Sentiment also up in Asia Pacific, while it is more mixed in Latin America.
Applying Lessons from CX Text Analytics to Generative AI | Ipsos
Artificial Intelligence Publication

Applying Lessons from CX Text Analytics to Generative AI

Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
Ipsos | Ipsos views | Understanding consumption moments
Brands Publication

Understanding the context of consumption moments

A path to brand success.
Ipsos Synthesio | Generative AI | Social Intelligence | Consumer Insights
Social Intelligence Publication

Ipsos Synthesio unveils Signals GenAI, providing instant consumer insights

Signals GenAI, our pioneering Generative AI platform app, empowers you to transform real-time consumer signals into actionable insights within just 60 seconds. Now everyone can turn millions of consumer voices in actionable insights with just three simple clicks!
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