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Creative Development

WEBINAR: MISFITS and the Machine - How HI+AI can Spark creative effectiveness
Creative Development Webinar

WEBINAR: MISFITS and the Machine - How HI+AI can Spark creative effectiveness

Join our webinar on the 29th of January to discover how Ipsos is providing access to creative performance data at a lower cost, faster time and at scale.
ARLA CASE: Ipsos creative testing helps shape high-performing campaign
Cases Publication

ARLA CASE: Ipsos creative testing helps shape high-performing campaign

How Ipsos’ early ideas testing strengthens both co-operation and brand development.
LIVE EVENT: The Upside of Starting Early
Innovation Event

LIVE EVENT: The Upside of Starting Research Early

Join us on September 25th at the Danish Architecture Center in Copenhagen for a free event highlighting the value of testing your innovations and creatives in the early-stage development.
WEBINAR: Creative | Labs - Strengthen Your Brand with Real-Time Consumer Insights
Creative Development Webinar

WEBINAR: Creative | Labs - Strengthen Your Brand with Real-Time Consumer Insights

Join our webinar on June 4 to explore how Creative | Labs empowers marketers to connect deeply with consumers using real-time insights.
Refreshing Tuborg Squash with a Misfits mindset and a hint of nostalgia | Ipsos Denmark
Cases Publication

CARLSBERG CASE: Refreshing Tuborg Squash with a Misfits mindset and a hint of nostalgia

How a refresh of the Tuborg Squash ad from the 90s turned into one of the best performing ads of 2024.
New MISFITS anthem
Marketing Survey

Let's celebrate creativity

Help us chose the new Misfits anthem.
DANSKE BANK: Developing and Exploring Impact of New Dansk Bank Branding Campaign
Cases Publication

DANSKE BANK CASE: Developing and Exploring Impact of New Danske Bank Branding Campaign

How to bring Danske Bank competencies into play and reach high brand appeal and campaign likeability?
Case | Danske Spil | Creative platform and advert pre-test | Ipsos Denmark
Cases Publication

DANSKE SPIL CASE: Creative platform and advert pre-test

Discover how we helped Danske Spil pre-test a new advertisement to ensure it supports both short- and long-term brand strategy.
CASE | Optimising advertisements for YouTube Performance | PANDORA | Ipsos Danmark
Cases Publication

PANDORA CASE: Optimising advertisements for YouTube Performance

Discover how we helped Pandora optimise viewer attention in YouTube advertisements.
CASE | Developing an advertisement universe for Tulip | Ipsos Denmark
Cases Publication

DANISH CROWN CASE: Developing an advertisement universe for Tulip

Discover how we helped Danish Crown develop a creative cross markets concept for Tulip using a unique, engaging and in-the-moment method.
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