Creative Development

Join our next event "Creating & writing winning innovation ideas" on the 28th of October 2021. Sign up here.

Join our next event "Creating & writing winning innovation ideas" on the 28th of October 2021. Sign up here.

Read how Ipsos helped Telenor develop a new universe of ads and tested an ad campaign for a new product benefit using Creative|Spark and qualitative focus groups.

At Ipsos, we know that creative effectiveness is essential in advertising. Therefore, we present to you our newest white paper on how 'getting real' is a muscle that needs to be flexed in creating creative inspiration. We have uncovered four different dimensions of 'Real' that matter if you want to develop award-winning, magical, and extraordinary advertising.

Creative|Spark is a new pretesting tool from Ipsos that enables you to measure the power of your creative. It allows you to test how well your campaign or advertising will spark new and existing memories, incite new behaviour, and create value for your brand.

Discover how we helped Coloplast test and optimise their communication concepts.

Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.