Luxury consumption in China has been enjoying a rapid increase in the past few years. The parallel import luxury products are more popular in the market and therefore become a threat to local business of luxury brands. Find out more from the case study.
New Ipsos Malaysia & Singapore study attempts to define what it truly means to be Malaysian and Singaporean today. Although both cultures share the same roots, and are alike in many ways, have their values become different since the separation 50 years ago?
Insight
This newsletter gathers the highlighted papers and reports of the month.
Hong Kong – 3 June 2016. Market research Agency Ipsos today announces winning Gold at this year’s Agency of the Year Awards, in the Market research category.
The recent Cafe de Coral ad featuring Dayo Wong is part of their repositioning plan. The ad highlights the important but always forgotten values in our everyday lives – create happiness and show your love to people around you.
Welcome to the first annual Ipsos Food CHATs report. Three years ago Ipsos recognised that a great rate of change was occurring in the food and beverage sector in Australia. Much of the conversation around change in this space has been based on our fascination and love of good food which we, as Australians, are so fortunate to be able to access in abundance.
