Since 2001, an additional 400 million workers have joined the ranks of the middle- class. Beneath the top-line figures are significant shifts in consumption dynamics, which we have been tracking since 2005 using a combination of questionnaires and in-depth interviews to create a detailed portrait by income level, age profile, geographic location, and shopping behavior.
Ipsos Healthcare has announced the global launch of EquityVision – the first brand-building research framework to link the major sources of commercial equity in the multi-channel healthcare marketing environment.
London — New York City, London, Paris, Abu Dhabi and Sydney have been voted the world’s favourite cities in the largest ever global survey of its kind by Ipsos on Global @dvisor, covering 18,147 people in 24 countries.
Insight
This newsletter gathers the highlighted papers and reports of the month.
When measurement tools within the business are not used constructively, a CEM tool can quickly be viewed by the agents as another stick by which they can be beaten.
HONG KONG – Global Market Research firm Ipsos today release the 2013 PAX survey results, Asia’s most comprehensive survey of the upscale affluent market covering 11 countries across the region.
Ipsos/ Ruder Finn China Luxury Forecast 2014 is in its fifith year and provides an annual analysis of key trends in the luxury sector in Mainland China and Hong Kong.
Asia Pacific – In a recent poll to understand the happiness levels in Asia and its contributing factors, Ipsos finds that the top 3 factors of those who said they are happy include their relationship with their partner or spouse (45%).
Almost unnoticed, those of us fortunate enough to reside in Thomas Friedman’s “flat world” have undergone a remarkable technological evolution in our day-to-day activities. Imperceptibly, we've digitized our daily lives and now expect continuous connectivity.
