Insights Hub

Ipsos Views: Short-Form Social Misfits
Social Media

Short-Form Social Misfits

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ESG Priorities for Multinational Corporations
Environment

ESG Priorities for Multinational Corporations

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Conflicting Global Perceptions around AI present Mixed Signals for Brands

Conflicting Global Perceptions around AI present Mixed Signals for Brands

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All content

  • Survey

    Global attitudes : COVID-19 vaccines

    COVID-19 vaccination intent has risen in the past few weeks.
    New Ipsos-World Economic Forum global survey highlights the increasing demand for COVID-19 vaccines and diverging views on whether vaccination should be mandatory.
  • Consumer Behaviour Publication

    2021 Predictions & Consumer Sentiments

    What citizens of Hong Kong and APAC have thought of 2020 and what they expect will happen this year?
  • Public Health Survey

    Diet & Health Under Covid-19

    A new global study carried out across 30 countries, looking at the impact of COVID-19 on dietary related health choices, has found that while many are aware of the possible link between obesity and the severity of COVID symptoms, people around the world are gaining weight during the crisis. How did Hong Kong citizens do in this aspect?
  • Communities Publication

    THE SUSTAINABILITY OPPORTUNITY IN HONG KONG?

    SpeakEasy is the Ipsos Syndicated Community Panel which focuses on the everyday needs & attitudes of Hong Kong Gen Z & Millennial consumers.
  • Ipsos Update Publication

    Ipsos Update – February 2021

    Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.
  • Insight

    This newsletter gathers the highlighted papers and reports of the month.

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  • Brands Publication

    How to drive sustainable brand growth?

    A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
  • Society Survey

    Job stress and disruptions

    The pandemic has taken an emotional toll on employees globally, with 80 percent of those employed reporting they have faced challenges as a result of the pandemic. These stresses include personal circumstances such as family pressures, feeling lonely and isolated, and employer-related issues such as job security.
  • Society Survey

    Attitudes to COVID-19 vaccines

    The global rollout of COVID-19 vaccines will be the largest, fastest and most challenging vaccination program in history. This could bring many problems. Some we will anticipate; some we won’t. One glaring problem that is quickly emerging is a major mismatch between vaccine supply and demand.
  • Society Survey

    Poorer health, loss of livelihood, and climate-related disasters top list of perceived personal threats in 2021

    Optimism prevails about access to digital tools and technology.
  • How shopping and eating out has changed during the pandemic

    How and where the world shops and dines transformed during the coronavirus pandemic. As health orders in many countries have called for sheltering in place and minimizing non-essential trips to curb the spread of the virus, consumers throughout the world report eating in-restaurant less often (63% on average across 28 countries) and shopping online more often (43%) than they did before the pandemic. However, buying locally – whether from local farmers and manufacturers, local businesses, or local restaurants – is largely unchanged compared to before the pandemic.
  • Society Survey

    “What Worries the World?”: Concern about COVID-19 is at its highest level since May 2020

    One in two (50%) around the world say that Coronavirus is one of the top issues facing their country today. Many of the 27 countries surveyed show significant month-on-month increases in reported concern.