The awareness of Metaverse has accelerated, and understanding consumers' perception about the concept is vital for brands to succeed in this new immersive environment.
Ipsos survey for Halifax International Security Forum finds 73% of people, on average, across 33 countries expect in the next 25 years we could see another world conflict involving superpowers similar to World Wars I & II.
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
In this episode, you can hear our Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) explain why and how we should take a different approach to facing an uncertain future.
The Hong Kong New Normal Tracking Study measures changes in attitudes and behaviour in reaction to the COVID-19 pandemic since March 2020. Highlights from October 2022 wave:
IPSOS HongKong (referre to "Ipsos") provides exclusive industry consulting services for MTT Group Holdings Limited to IPO in Hong Kong. We warmly congratulate it.
